Rostov-on-Don and Siberia - the main drivers of online trading
According to research by the Association of Internet Commerce Companies (AKIT), over the 2013 year, the number of customers who purchase anything on the Web in Russia increased by 13%, to 30 million people, which is half the total Internet audience in our country.
The main driver of online trading in the Russian Federation are the regions, in particular, Rostov-on-Don and Siberia. Last year, there was the highest growth rate of the number of Internet users.
Despite the fact that Rostov and the Rostov Region are still inferior to Yekaterinburg and Kazan in terms of online sales, this region is consistently among the top ten cities in terms of turnover from online sales.
In general, there are several trends in online trading in Russia. First of all, it is an active regional expansion on the part of both federal and regional players. Moreover, exit occurs not only in large megacities, but also in regional centers and small cities within the region.
Another important trend in the market is the development of multi-channel formats by retailers, which implies the availability of various opportunities for a buyer to purchase and pay for goods: in a retail network, at a pick-up point, in an online store, using a mobile application or a mobile version of an online store, etc. . Traditional offline retailers go into e-commerce, and online sellers are actively engaged in the development of physical infrastructure, also using either their own resources or affiliate.
According to the research of the Association of Internet Trade Companies (AKIT), in 2013 the number of buyers purchasing something on the Internet in Russia increased by 13%, to 30 million people, which ...
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How to determine the effectiveness of a shoe business
Today, most entrepreneurs calculate and analyze their business performance indicators. However, about 30% either do not do this or do not understand anything about it (but would like to understand this issue and start working with performance indicators). Maria Gerasimenko, an expert in the field of fashion business management and development and a regular author of SR, has prepared material especially for the readers of the magazine about what business performance indicators to rely on, how they help, how to calculate and control them so that the profitability of your business does not fall below 10%. After all, as you know, the rule of a bank deposit says: "If your business brings less profitability than a bank deposit, then it does not make sense."
Euro Shoes was a huge success in Moscow
The international exhibition of footwear and accessories Euro Shoes premiere collection was held in Moscow from August 26 to 29 at the Expocentre. Organizers and participants of the professional exhibition note the high level of attendance and business activity. Euro Shoes has once again become a center of attraction for professional buyers from different cities and regions of Russia and from the CIS countries.
Making the right diagnosis. 10 ways to quickly identify your customers' "pains"
Have you ever thought about how your offer on the website of an online store, on marketplaces is perceived by the buyer? How deeply and well do you know the needs of your target audience and the fears of your customers? SR expert in digital marketing and creating a unique brand selling proposition Tatyana Vasilyeva answers these questions and also gives recommendations on how to avoid typical mistakes in the product card, how not to make a description, photos and videos, and how to avoid unnecessary expenses in the design of your product.
We are waiting for you at the Euro Shoes exhibition on August 26-29
The international exhibition of footwear and accessories Euro Shoes premiere collection starts in Moscow next Monday. Euro Shoes will be held in the capital's Expo Center from August 26 to 29 in alliance with the leading international clothing exhibition CPM Moscow. In one place and on the same dates, both exhibitions will bring together a large number of visitors, buyers and fashion industry professionals from Russia and the CIS countries.
Euro Shoes will be held in pavilions 2.5, 2.6 of the Expocentre Fairgrounds
Dear partners!We inform you that the Euro Shoes premiere collection exhibition will be held from August 26 to 29 at the Expocenter, pav. 2.5 and 2.6.
Global footwear production down by 1,5 billion pairs in 2023
According to statistics from the World Footwear Yearbook 2024, the annual analytical bulletin of the Portuguese Footwear Association, global footwear production fell by 6% last year to 22,4 billion pairs. And global footwear exports decreased by 9,1% year-on-year, to 14 billion pairs, writes Worldfootwear.com.
Time-tested and new collections
PETER KAISER SPRING/SUMMER 2025
The business program of the EURO SHOES exhibition will take place on August 28
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Difficulties in recruiting personnel and how to deal with them
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Effective methods that will help improve the effectiveness of sellers
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Retail Arithmetic
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How to fire a worker without tears, scandal and trial
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