Rostov-on-Don and Siberia - the main drivers of online trading
According to research by the Association of Internet Commerce Companies (AKIT), over the 2013 year, the number of customers who purchase anything on the Web in Russia increased by 13%, to 30 million people, which is half the total Internet audience in our country.
The main driver of online trading in the Russian Federation are the regions, in particular, Rostov-on-Don and Siberia. Last year, there was the highest growth rate of the number of Internet users.
Despite the fact that Rostov and the Rostov Region are still inferior to Yekaterinburg and Kazan in terms of online sales, this region is consistently among the top ten cities in terms of turnover from online sales.
In general, there are several trends in online trading in Russia. First of all, it is an active regional expansion on the part of both federal and regional players. Moreover, exit occurs not only in large megacities, but also in regional centers and small cities within the region.
Another important trend in the market is the development of multi-channel formats by retailers, which implies the availability of various opportunities for a buyer to purchase and pay for goods: in a retail network, at a pick-up point, in an online store, using a mobile application or a mobile version of an online store, etc. . Traditional offline retailers go into e-commerce, and online sellers are actively engaged in the development of physical infrastructure, also using either their own resources or affiliate.
According to the research of the Association of Internet Trade Companies (AKIT), in 2013 the number of buyers purchasing something on the Internet in Russia increased by 13%, to 30 million people, which ...
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Aroma Sementi offers an innovative shoe accessory
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Fashion trends Fall-Winter 2023/24 for commercial footwear purchases
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Key models of shoes and bags of the spring-summer 2023 season
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Balenciaga launches 3XL Trainer mules
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“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
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Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
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