Rieker
Rostov-on-Don and Siberia - the main drivers of online trading
18.07.2014 2114

Rostov-on-Don and Siberia - the main drivers of online trading

According to research by the Association of Internet Commerce Companies (AKIT), over the 2013 year, the number of customers who purchase anything on the Web in Russia increased by 13%, to 30 million people, which is half the total Internet audience in our country.

The main driver of online trading in the Russian Federation are the regions, in particular, Rostov-on-Don and Siberia. Last year, there was the highest growth rate of the number of Internet users.

Despite the fact that Rostov and the Rostov Region are still inferior to Yekaterinburg and Kazan in terms of online sales, this region is consistently among the top ten cities in terms of turnover from online sales.

In general, there are several trends in online trading in Russia. First of all, it is an active regional expansion on the part of both federal and regional players. Moreover, exit occurs not only in large megacities, but also in regional centers and small cities within the region.

Another important trend in the market is the development of multi-channel formats by retailers, which implies the availability of various opportunities for a buyer to purchase and pay for goods: in a retail network, at a pick-up point, in an online store, using a mobile application or a mobile version of an online store, etc. . Traditional offline retailers go into e-commerce, and online sellers are actively engaged in the development of physical infrastructure, also using either their own resources or affiliate.

According to the research of the Association of Internet Trade Companies (AKIT), in 2013 the number of buyers purchasing something on the Internet in Russia increased by 13%, to 30 million people, which ...
5
1
Rating

Latest News

Golden Goose acquires its main sneaker supplier

On Wednesday, Golden Goose, known for its Superstar sneakers, announced the acquisition of Italian Fashion Team, the main supplier and manufacturer of luxury sneaker brand Golden Goose. The amount of the deal was not disclosed...
06.10.2022 139

Kari adds new product categories to the range of family hypermarkets

Russian shoe retailer Kari continues to experiment with retail formats and assortment. This summer, the three well-established formats of Kari shoe retail - Kari shoe stores, Kari Kids for children and Kari Hyper hypermarkets - ...
06.10.2022 138

Bikkembergs released a collection of his own hits from 1990 and 2000.

Antwerp-born fashion brand Bikkembergs has launched an archival project, a collection of fifty-three items from the past. “These are things that don’t need to be updated to make people like them, they just need to be redone…
05.10.2022 154

JamilCo to add three Turkish brands to its portfolio

JamilCo, one of the largest Russian distributors in the fashion segment, whose portfolio includes such brands as Timberland, New Balance, DKNY, Escada and others, is going to introduce three new Turkish brands to the Russian market –…
05.10.2022 340

New Balance and Aimé Leon Dore launch 650R in new colorways

New Balance's iconic collaboration with young New York-based streetwear menswear brand Aimé Leon Dore continues. Brands have decided to release the classic silhouette of the 650R sneaker in new colorways.
04.10.2022 300
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning