Retail Stores Prepare to Become a Centipede
A new project of the Ural wholesaler - the Mila company - wholesale footwear - is approaching the stage of a pilot launch. At this stage, Mila has reached agreements with six entrepreneurs, two of whom have already signed a cooperation agreement and are preparing their outlets to change the interior to the corporate identity of the Centipede stores. It is worth noting that each of the stores will receive an individual project in accordance with the characteristics of the premises.
All work on the design of shops and the manufacture of souvenirs will be performed by the Fifth Element RA.
“Our specialists have already visited several retail outlets and shot material for photo montage and development of design projects, after which the coordination stage and the work itself to translate ideas into reality will follow. We are sure that the bright design and convenience of the Centipede brand stores will delight young customers and their parents, ”said Elena Kubrakova, Director of the Fifth Element RA.
A new project of the Ural wholesaler - the Mila company - wholesale footwear - is approaching the stage of a pilot launch. At this stage, Mila has reached an agreement with six ...
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How to determine the effectiveness of a shoe business
Today, most entrepreneurs calculate and analyze their business performance indicators. However, about 30% either do not do this or do not understand anything about it (but would like to understand this issue and start working with performance indicators). Maria Gerasimenko, an expert in the field of fashion business management and development and a regular author of SR, has prepared material especially for the readers of the magazine about what business performance indicators to rely on, how they help, how to calculate and control them so that the profitability of your business does not fall below 10%. After all, as you know, the rule of a bank deposit says: "If your business brings less profitability than a bank deposit, then it does not make sense."
Euro Shoes was a huge success in Moscow
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Making the right diagnosis. 10 ways to quickly identify your customers' "pains"
Have you ever thought about how your offer on the website of an online store, on marketplaces is perceived by the buyer? How deeply and well do you know the needs of your target audience and the fears of your customers? SR expert in digital marketing and creating a unique brand selling proposition Tatyana Vasilyeva answers these questions and also gives recommendations on how to avoid typical mistakes in the product card, how not to make a description, photos and videos, and how to avoid unnecessary expenses in the design of your product.
We are waiting for you at the Euro Shoes exhibition on August 26-29
The international exhibition of footwear and accessories Euro Shoes premiere collection starts in Moscow next Monday. Euro Shoes will be held in the capital's Expo Center from August 26 to 29 in alliance with the leading international clothing exhibition CPM Moscow. In one place and on the same dates, both exhibitions will bring together a large number of visitors, buyers and fashion industry professionals from Russia and the CIS countries.
Euro Shoes will be held in pavilions 2.5, 2.6 of the Expocentre Fairgrounds
Dear partners!We inform you that the Euro Shoes premiere collection exhibition will be held from August 26 to 29 at the Expocenter, pav. 2.5 and 2.6.
Global footwear production down by 1,5 billion pairs in 2023
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Time-tested and new collections
PETER KAISER SPRING/SUMMER 2025
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Louis Vuitton opens a new factory in Italy
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We form the salary of sellers: expert advice
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There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
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