Rieker
Retail Interested in Centipede Project
20.02.2012 3041

Retail Interested in Centipede Project

Large stores intend to connect to "Centipede". An unexpected expression of interest from several representatives of retail stores with an area over 100 sq. m promises a great future for the young project to create a chain of company stores.

It should be noted that initially, in the development strategy of "Centipedes", the main reference points were retail outlets with an area of ​​up to 50 sq. m., since it is often small stores that tend to experience difficulties in allocating an advertising budget. However, the specialists of the Mila - Wholesale Shoes Company are sure that such a deviation from the strategy will only benefit the project. At present, negotiations are underway to include large stores in the “Sorokonozhka” brand chain, and in parallel with them, other stages of the project are being developed.

Specialists of the RA "Fifth Element" are engaged in the design in the corporate style of "Centipedes" of retail outlets in the South-West and Compressor districts of Yekaterinburg. Design projects of three stores are in the stage of approval and four more entrepreneurs are making a decision on cooperation. Meanwhile "Mila" and RA "Voskhod" are discussing the idea and media strategy of the future advertising campaign, thanks to which the residents of Yekaterinburg and the Sverdlovsk region will learn about the new chain of stores "Sorokonozhka" and provide it with an influx of customers. In addition, ElitMaster is developing functionality for the Internet representation of the future network.
Large stores intend to connect to "Centipede". An unexpected expression of interest from several representatives of retail stores with an area over 100 sq. m promises ...
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