The Obuv Rossii Group of Companies is introducing a new category into its shoe retail assortment - clothing for men. For the first time, men's jumpers will appear in the fall-winter 2019/20 collection. In addition, the assortment of stores will be replenished with new models of women's clothing - trousers made of textiles and artificial leather, as well as skirts, sweatshirts, dresses and suits with jewelry in the form of beads and brooches.
According to representatives of Obuv Rossii Group of Companies, the clothing business is showing rapid growth in its retail: comparable sales for 8 months of 2019 years increased 1,5 times compared to the same period last year, "the share of middle-class clothing reached 4% of the company's retail sales" .
Currently, the share of men's shoe models in the assortment of stores of the Shoe of Russia Group is about 15%.
Middle-layer clothing appeared in the group's stores in 2017. It began with the sale of women's jumpers, T-shirts and T-shirts, gradually the assortment line expanded. Today, Obuv Rossii provides its customers with the opportunity not only to put on shoes, but also to dress completely. Thus, retail increases the average check in their stores and increases customer loyalty, say the company.
Obuv Rossii GK was founded in 2003, has a headquarters in Novosibirsk and an office in Moscow. Engaged in the production and sale of footwear and related products. Manages 889 stores (172 operates under a franchise) under the brands Westfalika, Pedestrian, Rossita, Emilia Estra and Lisette, and also develops shoes and clothing brands for an active lifestyle S-tep, all.go and Snow Guard and owns two shoe factories in the Novosibirsk region.
The group’s revenue in 2018 amounted to 11,55 billion rubles, net profit - 1,33 billion rubles, EBITDA - 2,86 billion rubles.