Despite the crisis, the e-commerce market in Russia continues at more than 30% per year. These are the data of the analytical division of the InSales company. According to statistics for 2014, the total turnover of online stores in the Russian Federation grew by 31%, to 612 billion rubles, which is about 2% of the total retail trade in the country. The pace of development of the segment almost did not decrease: in 2013, online sales grew by 34%, in 2012 - by 36%.
The most actively developing e-commerce business in Russia in 2014 was the category of home goods, which added + 60% compared to a year earlier and reached 31 billion rubles. At the same time, electronics and household appliances retain the largest turnover (147 billion, + 31%), clothes and shoes confidently hold the second position (93 billion, + 21%). The directions of accessories (+ 41%) and jewelry (+ 25%) are actively growing, cosmetics and perfumes (+ 11%) remain somewhat.
According to forecasts of InSales analysts, in the coming years the e-commerce market will continue to grow by 25–35% per year, already in 2016 its turnover will reach 1 trillion rubles. For comparison, traditional retail trade in Russia in 2014 grew by only 2,7%.
Speaking about the attendance of the resources of the main players in the fashion segment, one cannot fail to note the rise in popularity of the Chinese giant aliexpress, which in the second half of 2014 added 120% of users from the Russian Federation, many times ahead of all domestic competitors. Of the Russian companies, Wildberries still leads (+ 18% for July-December 2014 years), followed by KupiVIP (also + 18%). At the same time, the Russian Ebay division added only 2% of users, and Lamoda lost 5%.