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The shoe market will begin to recover in the spring of 2016 of the year
24.08.2015 4988

The shoe market will begin to recover in the spring of 2016 of the year

According to the company Obuv Rossii, the volume of the shoe market this year decreased by 25% in physical terms, and in money terms it remained at the same level - about 1 trillion rubles. The figures correspond to the increase in prices for shoes “spring-summer 2015” - on average by 25 - 30%, compared with the same season last year. Prices for the fall-winter collection also rose no less. The main market fall occurred in March-April, and this, according to company representatives, can be considered a bottom.

“All the worst for the shoe market has already happened - further fluctuations in the currency value in the 58 – 65 rubles per dollar corridor will no longer lead to sharp price spikes,” said Anton Titov, director of the Obuv Rossii group of companies. - The crisis of 2015 of the year is more protracted, demand recovery is slow, but the situation will develop according to the scenario of 2008 - 2009. Then the demand for shoes showed a positive trend in the spring of 2010, although the economy at that time had not yet begun to recover. ”

According to his forecasts, the shoe market will resume growth already in the spring of the 2016 year, including due to the effect of deferred demand - on average, a pair of shoes wear out over a year and a half. If this year the consumer still saves, then in the next - the purchase will become a necessity.

According to Obuv Rossii, the footwear market this year has decreased by 25% in physical terms, while in monetary terms it has remained at the same level - about 1 trillion ...
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