According to the company Obuv Rossii, the volume of the shoe market this year decreased by 25% in physical terms, and in money terms it remained at the same level - about 1 trillion rubles. The figures correspond to the increase in prices for shoes “spring-summer 2015” - on average by 25 - 30%, compared with the same season last year. Prices for the fall-winter collection also rose no less. The main market fall occurred in March-April, and this, according to company representatives, can be considered a bottom.
“All the worst for the shoe market has already happened - further fluctuations in the currency value in the 58 – 65 rubles per dollar corridor will no longer lead to sharp price spikes,” said Anton Titov, director of the Obuv Rossii group of companies. - The crisis of 2015 of the year is more protracted, demand recovery is slow, but the situation will develop according to the scenario of 2008 - 2009. Then the demand for shoes showed a positive trend in the spring of 2010, although the economy at that time had not yet begun to recover. ”
According to his forecasts, the shoe market will resume growth already in the spring of the 2016 year, including due to the effect of deferred demand - on average, a pair of shoes wear out over a year and a half. If this year the consumer still saves, then in the next - the purchase will become a necessity.