Rieker
The market for shoe cosmetics will grow by 1%
11.02.2011 3778

The market for shoe cosmetics will grow by 1%

The volume of the Russian market of shoe care products in 2010 amounted to about $ 200 million. The share of domestic manufacturers in the market does not exceed 15% and amounts to $ 30 million. These are the results of a study by the DICOVERY Research Group conducted in February of 2011.

Silver is the leader with a market share of 34% and sales of $ 68 million. This is a major Turkish manufacturer Cigir Kimya AS Salton brand is in second place. It occupies 13,6% of the market, and in value terms - $ 27,2 million. The well-known brands Kiwi and Salamander follow with shares of 10,7% and 8,5%, respectively.

Among Russian manufacturers, one can single out the Dividik brand (manufactured by Divi) - a market share of 6,45%; in 2010, products worth $ 12,9 million were manufactured and Twist (manufactured by Biogard) - a share of 6 %, as well as the company "Glyantsmaster", which produces the brands "Shtrikh" and "Effekton", its share was 1,5%.

According to DISCOVERY Research Group estimates, the volume of imports of shoe care products in Russia in 2009 amounted to 5370,6 thousand kg, and for 9 months of 2010 year - 3991,3 thousand kg. Thus, in the 2009 year, imports fell by 16%, and in the 9 months of the 2010 year, by 26%.

Russian export of shoe care products in 2009, according to the FCS, amounted to 340,65 thousand kg., And for 9 months of 2010 year - 210,9 thousand kg.

In the fall of 2010, companies intensified their marketing and advertising activities. According to the forecasts of one of the cosmetics distributors, UPECO company, by the beginning of the 2011 year, the market volume in value terms reached $ 230-250 million, in physical terms - 120 million pieces. Thus, by the end of the 2011 year, the market is forecasted to grow at the level of 3% in money terms and 1% in kind, compared to the 2010 year.
The volume of the Russian market for shoe care products in 2010 amounted to about $ 200 million. The share of domestic manufacturers in the market does not exceed 15% and amounts to $ 30 million. These are the results ...
5
1
Rating
Midinblu

Latest News

Gallery Shoes & Fashion postponed to April

The dates of the Gallery Shoes & Fashion exhibition in Dusseldorf have been postponed again. The event organizers decided to postpone the exhibition until April.
15.01.2021 118

Louis Vuitton launches pop-up to support Virgil Abloh's vintage sneakers

On the eve of Paris Men's Fashion Week, on January 8, a new Louis Vuitton pop-up project called “Louis Vuitton: Walk in the Park” was launched in the French capital.
15.01.2021 128

Wildberries entered the German market

The Russian online retailer Wildberries began operating in Germany and intends to continue its expansion to other European countries - France, Italy and Spain. Currently Wildberries is developing its activities in the markets of 10 countries, including Poland, ...
14.01.2021 164

Dr. Martens has released a collection with drawings by Keith Haring

A collection of martens with drawings by the famous New York graffiti artist who died of AIDS in 1990 was published in the collaboration of Dr. Martens and the Keith Haring Foundation. The collection includes the iconic Dr. Martens 1460 and two ...
14.01.2021 258

Prada returns pre-crisis sales in December 2020

The second half of 2020 for the Prada brand was a period of a gradual recovery in retail sales, even despite the closure of some branded stores (9% of the chain). In December 2020, Prada sales recovered to ...
14.01.2021 195
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning