The market for clothes and shoes in Russia will grow to 2,3 trillion rubles. ($ 75 billion) by 2013. These are the data of the European research agency PMR. In 2010, the same market amounted to $ 56 billion. The average growth rate will be about 10% per year, the market will grow mainly due to the mid-price segment. Information provided by Dominica Kubaka, PMR consulting.
Russia remains one of the most attractive retail markets in Europe with 143 million inhabitants and economic growth of 4% per year in the medium term provide this interest. In 2010, all Russian retail grew by 13%, sales reached $ 540 billion, and the clothing and footwear segment grew by 11%. Retail is expected to grow 6,6% this year (+ 4% in 2010). The clothing and footwear market is in second place in terms of sales, after food products.
After the stagnation of 2009, purchasing power began to grow. In many segments there are opportunities for those who are already on the market, and for those who just want to enter the country. Two-thirds of sales are clothing, 32% are shoes, 2% are accessories.
The revitalizing mid-price segment will be the main driver of growth. The segment of children's clothing will grow. A large role in the dynamics of growth will be played by sports and casual clothes. The accessories segment is far from saturated. The luxury segment begins to recover.
Before the crisis, growing purchasing power stimulated the transition from cheaper goods to more expensive ones. During the crisis, buyers went to the mass market. In 2010, price recovery began. The clothing and footwear market remains specific in terms of distribution channels. Compared to food and consumer electronics, a large share of street markets remains. Network trading is one fifth.
The post-crisis climate makes the networks stronger - restyling and changing the assortment create the basis for further expansion. Independent stores remain a frequent place for shopping, but their share is decreasing.
Many luxury retailers, for example, Ritter Group, are planning to expand beyond Moscow and St. Petersburg. Hermes began to build their own distribution
Group and Prada. Hugo Boss, who planned to develop independently, changed the development strategy to franchising. Stella McCartney and Jimmy Choo are returning to the country.
In 2011, the balance of power changed due to the withdrawal from the Crocus Group market. The company, which has opened about 1991 boutiques since 60, now closes its stores and sells the rights to the luxury brands it manages.
PMR Consulting provides consultations in 20 countries of Central and Eastern Europe.
The volume of sales of clothes and shoes in Russia, trillion rubles.