Over the past year, the shoe market in Russia declined by 13%, analysts at RBC Market Research say.
As the main reason for the collapse in sales, experts call the devaluation of the ruble, because of which there was a rapid increase in prices for clothes (by 12%) and shoes (by 15%), and a simultaneous decrease in household incomes (by 4%).
Nevertheless, the 2016 year in Russia could be a turning point for the industry - analysts predict stabilization in shoe retail. The greatest growth is expected in the segments of women's, children's and teenage shoes.
Among the main consumer trends in the shoe industry are increased susceptibility to promotions and sales, the increasing role of the Internet as a sales channel, and the unwillingness of shoe buyers to abandon genuine leather. In addition, experts note that the main criterion for consumer choice is the convenience of shoes, the convenience factor turned out to be more important for buyers than the price factor.
All the results of a full-scale study conducted by RBC analysts were presented at the recent FashionRetail 2016: Trends, Forecasts, Insights conference in Moscow. The RBC study also presents a rating of the most attractive regions of the Russian Federation for the development of clothing and shoe retail.
The top lines of the ranking are occupied by the Yamal-Nenets, Chukchi, Sakhalin, Magadan regions, Dagestan. Also in the capital, there are still not enough chain shoe stores.