Shoe market declined by 13%
27.04.2016 6328

Shoe market declined by 13%

Over the past year, the shoe market in Russia declined by 13%, analysts at RBC Market Research say.

As the main reason for the collapse in sales, experts call the devaluation of the ruble, because of which there was a rapid increase in prices for clothes (by 12%) and shoes (by 15%), and a simultaneous decrease in household incomes (by 4%).

Nevertheless, the 2016 year in Russia could be a turning point for the industry - analysts predict stabilization in shoe retail. The greatest growth is expected in the segments of women's, children's and teenage shoes.

Among the main consumer trends in the shoe industry are increased susceptibility to promotions and sales, the increasing role of the Internet as a sales channel, and the unwillingness of shoe buyers to abandon genuine leather. In addition, experts note that the main criterion for consumer choice is the convenience of shoes, the convenience factor turned out to be more important for buyers than the price factor.

All the results of a full-scale study conducted by RBC analysts were presented at the recent FashionRetail 2016: Trends, Forecasts, Insights conference in Moscow. The RBC study also presents a rating of the most attractive regions of the Russian Federation for the development of clothing and shoe retail.

The top lines of the ranking are occupied by the Yamal-Nenets, Chukchi, Sakhalin, Magadan regions, Dagestan. Also in the capital, there are still not enough chain shoe stores.

     Over the past year, the footwear market in Russia has decreased by 13%, - say the analysts of RBC Research ...
5
1
Rating

Latest News

Geox presented its Fall-Winter 2025/26 collection in Moscow

On June 5, in the very center of the Russian capital, in one of the charming spaces of Kitay-gorod, the Italian brand of footwear, clothing and accessories Geox presented its new collection for the Fall-Winter season…
11.06.2025 275

Rxbshoes Releases Collaboration With Artist Sergey Kretenchuk

A collaboration between the St. Petersburg brand of premium handmade footwear rxbshoes and the multidisciplinary artist (also from the city on the Neva) Sergey…
11.06.2025 219

Nike Accused of Misusing Image of Venetian Gondoliers

A Nike advert has sparked controversy in Italy. An advertising photo shoot for the American brand features shots of Venice gondoliers wearing Nike Air Max Dn 8 sneakers. Such images were used in the From…
11.06.2025 281

Eco-tax rates are expected to increase in 2026

The Ministry of Natural Resources and Environment, together with the Russian Environmental Operator (REO), have prepared a proposal to increase the rates of the environmental fee for recycling packaging and used goods. The rates are not…
10.06.2025 332

Converse is releasing penny loafers!

The new Converse All-Star Coinloafer hits stores this week. It's based on the classic penny loafer silhouette, but features signature Converse design elements, known worldwide as a casual…
10.06.2025 362
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning