The online trading market in Russia grew by almost 40% in 2022
24.03.2023 2224

The online trading market in Russia grew by almost 40% in 2022

According to Data Insight, by the end of 2022, the turnover of online retail trade in Russia grew by 38% and reached 5,7 trillion rubles. In physical terms, the growth was 65%, to 2,8 billion orders.

It is noted that the growth rate slowed down in 2021, the growth of the online segment was even more noticeable - the total turnover of e-commerce in monetary terms increased by 52%, and in kind - by 104%. The slowdown in growth rates is explained by the exit from the market of a significant part of the players. In fact, online sales grew due to the transition of consumers from traditional retail to online. This transition was facilitated by investments in the development of online platforms that were made by market participants in the period from 2019 to 2022.

The main contribution was made by large online marketplaces, in the second half of 2022 their share in the total volume of online orders reached 73%.

Data Insight assumes that in 2023 the market will grow to 7,4 trillion rubles. And INFOline analysts expect the market to grow by 33-34% to 7,6 trillion rubles. Of these, the segment of food products will increase by 45% (up to 900 billion rubles) and by 31-32% (up to 6,6-6,65 trillion rubles) - non-food. Experts also assumed that the total share of the two market leaders Wildberries and Ozon in 2023 will be 53% in online sales and 77% in orders.


According to Data Insight, by the end of 2022, the turnover of online retail trade in Russia grew by 38% and reached 5,7 trillion rubles. In physical terms, the growth was 65%, up to 2,8 billion…
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