With a song in life
13.09.2012 2848

With a song in life

Obuv Rossii bought the rights to use a fragment of the song Stayin` Alive in the advertising campaign of the new season

The Obuv Rossii group of companies signed an agreement with the Russian representative office of Warner / Chappell on the acquisition of the rights to use a fragment of the song of the famous British band Bee Gees - Stayin` Alive. The song is the soundtrack for the new Westfalica commercial, which will be released on September 20. The agreement grants the right to use a fragment of this piece of music for the period of the advertising campaign - until the end of 2012.

The Bee Gees are one of the most successful bands in the history of music. The Gibb brothers, who were the backbone of the group, have created over two hundred hits. The Bee Gees gained the greatest popularity in the 80s - in the era of disco. The song Stayin 'alive - the soundtrack to the iconic film Saturday Night Fever - is perhaps their most famous composition. It is with this song that the Bee Gees are associated. In Russia, in 2008, singer Valeria performed the hit Stayin` Alive with the author Robin Gibb.

Obuv Rossii bought the rights to use a fragment of the song Stayin` Alive in the advertising campaign of the new season Obuv Rossii Group of Companies entered into an agreement with the Russian representative office of the company ...
5
1
Rating

Latest News

Golden Goose sees double-digit growth

Ahead of its initial public offering (IPO) on the Milan Stock Exchange, Italian luxury brand Golden Goose, known for its Superstar sneakers and distressed look, reported an increase in net...
16.04.2024 40

Puma launches global advertising campaign for first time in 10 years

Puma is putting the spotlight on speed as its superpower in a new ad campaign, introducing itself as "the world's fastest sports brand." The campaign slogan is: “See The Game Like We Do: FOREVER. FASTER.” (translated from English: “Look at...
15.04.2024 47

Christian Louboutin aims to reach €1 billion in revenue

The Agnelli family, which controls Exor Holding, which in 2021 acquired a 24% stake in the French shoe brand Christian Louboutin for about $650 million, has set an ambitious goal for the brand - to reach revenues of 1 billion euros -...
15.04.2024 190

Italian designer Roberto Cavalli dies at the age of 83

One of the greatest fashion figures of the last 50 years and the ambassador of Made in Italy in the world has passed away, writes the Italian publication fashionmagazine.it.
15.04.2024 172

A collaboration between St.Friday Socks and the Konstantin Khabensky Foundation has been released

St. Petersburg brand of designer socks and accessories St.Friday Socks has released a collection of socks together with the Konstantin Khabensky Charitable Foundation in support of children and young adults with tumors…
14.04.2024 175
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning