With a song in life
Obuv Rossii bought the rights to use a fragment of the song Stayin` Alive in the advertising campaign of the new season
The Obuv Rossii group of companies signed an agreement with the Russian representative office of Warner / Chappell on the acquisition of the rights to use a fragment of the song of the famous British band Bee Gees - Stayin` Alive. The song is the soundtrack for the new Westfalica commercial, which will be released on September 20. The agreement grants the right to use a fragment of this piece of music for the period of the advertising campaign - until the end of 2012.
The Bee Gees are one of the most successful bands in the history of music. The Gibb brothers, who were the backbone of the group, have created over two hundred hits. The Bee Gees gained the greatest popularity in the 80s - in the era of disco. The song Stayin 'alive - the soundtrack to the iconic film Saturday Night Fever - is perhaps their most famous composition. It is with this song that the Bee Gees are associated. In Russia, in 2008, singer Valeria performed the hit Stayin` Alive with the author Robin Gibb.
Obuv Rossii bought the rights to use a fragment of the song Stayin` Alive in the advertising campaign of the new season Obuv Rossii Group of Companies entered into an agreement with the Russian representative office of the company ...
Chanel Spring-Summer '21 couture show was held at the Paris Grand Palais
Despite the announced plans to hold a fashion show of the new Haute Couture collection outside the walls of the Parisian Grand Palais, which is traditional for the brand, the pandemic forced Chanel not to change its traditions, and to remain faithful to the place where ... 28.01.2021 76
Salvatore Ferragamo May Not Renew Paul Andrew Contract
According to a number of sources in the fashion market, the Florentine brand Salvatore Ferragamo is not going to renew its contract with its current creative director Paul Andrew. 28.01.2021 73
Bally has released a collection of bags from eco-materials Bally B-Echo
The Swiss luxury footwear and accessories brand has supported the global trend towards a love of nature with its spring 2021 collection of multi-functional bags made from regenerated leather, ... 27.01.2021 101
Salvatore Ferragamo launches an advertising campaign in support of the spring-summer'21 collection
The advertising campaign for the new collection of the Italian luxury brand Spring-Summer'21 was cut from the film pieces, which were directed by Oscar nominee Luca Guadagnino for the presentation of the collection as part of Milan Fashion Week in September 2020 ... 26.01.2021 241
New Balance collaborates with Jaden Smith on eco-sneakers
The sneakers, released in the collaboration between New Balance and American actor Jaden Smith, who is the brand's ambassador, will appeal to vegans. 26.01.2021 264
Shoe trends for the spring-summer 2021 season. Rustic style, harmony of opposites and nostalgia for the 80s
The autumn exhibition of shoes and accessories MICAM, which took place from September 20 to 23 at the Milan Fiera Milano Rho exhibition center, alas, did not gather the number of exhibitors and visitors. There is no need to explain the reasons to anyone. The 90th exhibition for the first time in the history of this industry event, which is most important for the shoemakers in Italy and the entire Old World, was held in a truncated format. Nevertheless, the organizers tried to preserve all exhibition events, including presentations of collections and fashion trends. Experts from the British trend bureau WGSN presented the trends that will determine shoe fashion in the spring-summer 2021 season: Homespun - rustic minimalism combined with traditional values, TransForm - hopes beyond the crisis and harmonization of opposites and GameScape - a nostalgic journey back to games 80s, and the union of the real and the virtual.
Zenden Group launched a new retail format - 4: 0 store
On New Year's Eve, the Zenden Group, which operates shoe retailers Zenden, Mascotte and Thomas Munz, launched a new retail format. A store in a new concept under the Digital Fashion Lounge (FAGE) brand has opened in the capital's Kashirskaya Plaza shopping and entertainment center.
Marketing for a retail shoe store. How to incentivize customers to buy with gifts
In this article, SR expert, business coach Evgeny Danchev talks about how to conduct a marketing campaign that will be equally beneficial for both the company and the client.
New rules for the sale of goods at retail came into force
A new government decree regulating the procedure for selling goods at retail entered into force on January 1, 2021. The new Rules contain a number of useful innovations, dictated by the practice of applying the previously existing rules, which should reduce the number of consumer complaints about the actions of unscrupulous sellers.
Dr. Martens has released a collection with drawings by Keith Haring
A collection of martens with drawings by the famous New York graffiti artist who died of AIDS in 1990 was published in the collaboration of Dr. Martens and the Keith Haring Foundation. The collection includes the iconic Dr. Martens 1460 and two pairs of Dr. Martens 1461.
Euro Shoes premiere collection, the only industry exhibition of footwear from Europe in Russia, will take place on March 1-4 in Moscow
In early March 2021, the largest international exhibition of footwear, bags and accessories in the total look format will once again open its doors to exhibitors and guests in the capital's event hall MAIN STAGE. Despite the difficult times that many industries are going through today, including the footwear sector, all the largest European footwear brands present on the Russian market - traditional participants of Euro Shoes - confirmed their participation in the event. The companies will present collections of women's, men's and children's footwear for the fall-winter 2021/22 season.
How does mystery shopping help expose the gaps in your store's service?
Today, the lack of quality service and a customer-oriented atmosphere in the store is bad manners. Companies that did not care about their customers, did not think about their feelings and emotions before, during and after visiting the store, are rapidly losing sales and leaving the market. It is sometimes not easy to identify hidden problems in the work of sellers, and here you need an outside perspective - for example, by checking a mystery shopper. SR expert Maria Gerasimenko tells about the specifics of this service.
Models and footwear collections made from plant and recycled materials have appeared on the market
More and more footwear and apparel manufacturers are joining the ranks of supporters of sustainable fashion and conscious consumption, releasing new models and entire collections from recycled, plant materials, transferring production to energy-saving and environmentally friendly technologies with reduced consumption of natural resources and reducing the share of harmful technologies.
Nike sues nearly 600 US sneaker sites
American sports giant Nike has sued 589 websites for allegedly selling fake versions of Nike and Converse shoes online.
Christian Louboutin announces orange as the "new black"
In defiance of the Pantone Color Institute, which announced the combination of gray and yellow as the main colors of 2021, the French luxury shoe brand Christian Louboutin made a statement and called orange the "new black". The brand started this year with the release of a collection of shoes and accessories, in the design of which orange plays a key role.
Sustainability and the return of the nineties. Fashion trends for the winter season 2021
Eco-trends, which have been relevant in fashion for several seasons, are more and more clearly traced in the collections of shoes and bags, although it is not easy for shoemakers and tanners to put green technologies into practice. And the consumer, especially in Russia and other countries with a cold climate and pronounced four seasons, is still mostly conservative and is not ready to give up shoes and bags made of genuine leather in the off-season and in winter. And, nevertheless, environmental sentiments are growing stronger, so designers and manufacturers are forced to find a compromise between fashion, style, comfort and the desire of consumers to a model of conscious consumption. It is in this direction that development is going, which is confirmed by the trends of the winter season 2020/21, presented at the Expo Riva Schuh and Gardabags exhibitions earlier this year.
The owner of Lamoda Global Fashion Group raised 120 million euros for the development of e-commerce
Global Fashion Group, which manages one of the largest online fashion stores in Russia Lamoda, raised about 120 million euros ($ 140 million) during exchange trading. The company plans to use this money to develop its own projects for marketplaces of fashionable goods, investing, among other things, in technologies that help optimize online business.
adidas Originals has released a collaboration with Noize MC
The adidas Superstar sneakers came out in a new design, customized by the Russian rapper Noize MC.
Top trends in shoe store window dressing this fall and this winter
Autumn-winter season 2020/21 for fashion retail is special, which we will remember for a long time. Almost all companies were forced to revise their budgets - they cut current spending, cut costs as much as possible. And, of course, one of the first to fall under the knife was the cost of decorating seasonal shop windows for the New Year and, in general, for the autumn-winter season. But you still have to arrange them, your store will not stand with a "bare" showcase, in which boxes of shoes are displayed. Fortunately for many retailers, showcase installation ideas that are relevant this season will not require a lot of investment. Marina Polkovnikova, SR expert in the creation, design, decoration of shop windows and retail spaces, talks about the main trends in the concepts of seasonal shop windows.
Geox Russia opens new stores and records sales growth
“For ourselves, we set a plan to grow by 2019 at least 15%”, - Sergey Shuvalov, General Manager of Geox Russia, gave such a completely unexpected positive assessment of the development of sales of the Geox brand in Russia in a short interview with Shoes Report. Despite the complete uncertainty of the situation, the general drop in traffic in traditional retail, this fall Geox records an increase in sales in its stores in Russia.
CCC tests shoe delivery service in 60 minutes
The threat of a resumption of quarantine and the closure of retail stores in Poland prompted the CCC Group to begin testing a new service in which goods ordered online will be delivered to the buyer's doorstep within 60 minutes, writes Worldfootwear.com.
Ozon and Wildberries offer their pickup points to partners for management
Two large Russian online retailers have begun to offer pick-up points (Pickup points) to their partners to manage. The cost of buying out the rights to lease the pickup point is 0,8-1 million rubles, depending on the location and turnover, writes Kommersant.
The volume of imports of shoes in September 2020 remained at the level of September 2019
According to the Federal Customs Service, the volume of imports of footwear in Russia from non-CIS countries in September 2020 amounted to $ 311,8 million and compared to September 2019 increased by only 0,3%.
SberIndex showed a record reduction in spending by residents of Russia on goods and services
For the week from October 26 to November 1, the drop in consumer spending on goods and services was a record one since the end of May 2020. Russian spending in the category of non-food products decreased by 5% year-on-year, in the service sector by 32%, economists from Sberbank note.
“There was a light at the end of the tunnel…” Participants in the shoe market on the situation in the industry.
2020 became a crisis year for the real sector of the economy and the footwear industry. Shoes Report talked to wholesalers, Mikhail Kryuchkov, head of the Paloma distribution company, which represents a number of Spanish shoe brands on the Russian market, and Renat Malikov, co-owner of Tuffoni, which develops the shoe brand of the same name. The conversation was about the specifics of the current crisis, about “is there a light at the end of the tunnel” and when this “tunnel” will end.
Color palette 2021. Four out of ten trending colors: blue, mushroom, gray, green
FashionSnoops trend bureau has made a forecast of trendy macro colors for 2021, it contains 10 color solutions that will be relevant in the seasons of next year. SR expert Galina Kravchenko talks about four of the ten trendy colors - a very interesting shade of blue Déjà vu, a shade of brown-beige that has been relevant in interior design for the last few years - mushroom Mushroom, an unusual light shade of gray Hemp and green Circuit.
Obligatory labeling of shoes can again move
A new decree of the Government of the Russian Federation is being prepared, regulating the postponement of the introduction of mandatory labeling of shoe products in Russia. The corresponding draft law has been published on the Single Portal on the placement of draft legal acts.
Classification of shoes. Rules for constructing a commodity classifier
The most important question that concerns owners of shoe retail stores today is how to increase sales. If five years ago, one buyer purchased, on average, four pairs of shoes a year, today consumption, according to statistics, is only 1,8 pairs. However, according to forecasts by DISCOVERY Research Group, by 2023, consumption will increase to 2,9 pairs per year. Fashion has also changed, heels are almost a thing of the past, sports shoes are in demand, comfortable and wear. But you can’t only sell sneakers and ugg boots, especially since these very models are available in all stores in the country! What to do and how to understand what to buy in order to build up from competitors and attract buyers?
10 main trends in retail for the next 3 years
Ten main trends emerging in the past year, which will determine the development of world retail in the near future
Dead Season. What will turn Covid-19 quarantine for shoe retail
Shoe retail resumes operations in Moscow and the regions, calculates losses, evaluates prospects. Two and a half months of downtime were a serious test for retailers.
EURO SHOES PREMIERE COLLECTION at the new MAIN Stage
Register for EURO SHOES PREMIERE COLLECTION at the new MAIN Stage!Book the Holiday Inn Taganskaya hotel at special prices!
Color palette 2021 (part 2). Six out of ten trending colors
The FashionSnoops trend bureau has made a forecast of trendy macro colors for 2021, it contains 10 color solutions that are relevant for the seasons of the next year. In the previous issue, SR expert Galina Kravchenko spoke about four colors from the trend palette - blue, brown-beige, light gray and green. In this issue, we talk about six more colors, these are: intense, aggressive violet Villainous, muted salmon pink Flush, bright orange Jolt, wine-raspberry Joy, brown Chernozem Core and gentle straw Gentle.
The formula for perfect sales in a shoe store. Why is retail success 90% dependent on the human factor?
In the world there are a huge number of companies and specialists who conduct regular research in the field of sales. And one of the most important questions that everyone is looking for the answer to is what determines the success of a sale. In these studies, many factors are usually analyzed, both individually and collectively. Among these factors are: the location of the store, the correct assortment matrix, the image and reputation of the company offline and online, the atmosphere of the retail space (visual merchandising, flavor, music, lighting), the loyalty program, and much more. And yet, the main thing that all studies prove is that the success of a sale largely depends on the human factor, whose share is from 73 to 90%. Our expert SR Maria Gerasimenko agrees with this conclusion
10 popular shoe models of the spring-summer'20 season
This summer, shoe brands, presenting their collections to consumers, are focusing on sports and casual, perhaps because the forced sitting at home and summer cottages creates a demand for comfortable shoes. In the Shoes Report review, there are 10 models of women's shoes that can be found on store shelves in Russia right now. Among the models in the popularity rating, sneakers and trekking sandals are in the lead. The main color of this summer is white.
5 models of men's winter shoes at Euro Shoes Premiere Collection
The warm winter, which is celebrated in the central part of Russia this year, does not bother manufacturers of shoes designed for use in harsh climatic conditions and withstanding winter cold and slush. Five new brands at once at the Moscow shoes exhibition Euro Shoes Premiere Collection, which will be held from February 5 to 25 at Sokolniki Exhibition and Convention Center, are ready to compete for a place on the Russian market and present their shoe models that have water-repellent properties and can withstand temperatures up to -28 C. We present 5 unique models of boots for the fall / winter 20/21 season from brands from Norway, Canada, Poland, Italy and Russia.
Shoe educational program: what shoe soles are made of
“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
Ecommerce Laws Every Seller Should Know
The sale of goods via the Internet is becoming increasingly popular and in demand, however, at the same time, difficulties arise regarding issues of legal regulation of trade through the Internet, work with delivery and returns, and maintaining cash registers. Ivan Kurguzov, Executive Director of Oborot.ru, told how to avoid possible mistakes and how to legally conduct trade through the Internet.
Key models of the range of women's shoes for the fall-winter season 2016 / 17
We present four key trends of women's shoes for the next fall-winter season (fall-winter 2016 / 17), which is described by Galina Kravchenko, a leading expert on assortment and forecasting trends at Fashion Consulting Group, head of FCG - FASHIONSNOOPS.COM
