Monobrand stores of the German footwear brand for the whole family s.Oliver opened this fall in Murmansk and Taganrog. The area of the shops is 140 sq. meters and 127 sq. meters respectively. In the retail space of the mono-brand there was also a place for the corner of s.Oliver's sister footwear brand Jana. Both brands are part of the portfolio of the Wortmann holding.
Everything is new in s.Oliver stores. The new concept of the retail space "Home Story" organically combines different textures (wood, metal, greenery) and thoughtful interior details (potted plants, decorative inscriptions, carpets). The color scheme emphasizes the industrial style and creates a cozy atmosphere of a family loft apartment.
The new conceptual equipment is represented by proprietary "open drives", with the help of which the models can be stored directly in the sales area. This approach adapts the store to Russian sales conditions - it speeds up the service process and allows rational use of the entire area of the premises.
Finally, the retail s'Oliver Fall / Winter 2021 shoe collection is designed by the brand's new creative director, Thomas Bull. In it, current sports looks are juxtaposed with elegant models of shoes for every day, developed taking into account current fashion trends.
The presence of the Jana corner in the store expands the offer not only in terms of model, but also in terms of size ranges. In the Jana collection there are women's shoes with increased fullness and width of the foot, and up to size 44.
“The financial results of this year, despite the pandemic, indicate that we are moving in the right direction, opening new stores and expanding the geography of our presence in Russia,” said Ivan Shahin, Deputy CEO of German footwear brands s.Oliver and Jana. - We are interested in honest and fair cooperation, therefore we offer our partners a flexible system of discounts, a fixed exchange rate for the season, deferred payment and many other favorable conditions. In our stores, everything is thought out to the smallest detail: business strategies, equipment, interior design - a ready-made solution for franchisees. " By the end of this year, it is planned to open 5 more s.Oliver stores in different regions of the country, as well as brand corners in partner retail.