On December 22, the first store of the German brand s.Oliver Shoes was opened at the Mercury shopping center in St. Petersburg. The store area is 60 sq. meters.
As stated in the official press release on the occasion of the retail opening, the store supports the concept of branded equipment adapted to Russian sales conditions. The retail design is based on manufacturability and functionality, the focus is on product presentation.
S.Oliver equipment envisions open drives in the storage room, which significantly speeds up customer service times and increases sales area. The store was opened by franchise partners of the German brand.
“Together with our partners, we are gradually opening single-brand corners in Russia, thereby realizing the previously set goals,” says Ivan Shakhin, Deputy General Director of s.Oliver Shoes in Russia. - The current year, of course, turned out to be not the easiest one for retail, and made some adjustments to our plans. However, consumer interest in footwear, and at the same time the confidence of our partners in the brand, turned out to be stronger, and we continue to move forward, opening our doors in new cities. " Earlier, the brand's store appeared in Nizhnevartovsk, in the near future the company plans to launch mono-stores in other cities of the country, including Moscow. By the end of the year s.Oliver Shoes plans to open another 18 full-fledged stores under the franchise.
Rating |