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SALAMANDER Introduces New Shoe Care Line
13.10.2010 13519

SALAMANDER Introduces New Shoe Care Line

Presentation of a new brand of shoe cosmetics Salamander PROFESSIONAL, created specifically for shoe stores, was 8 September in Moscow.

Shoe cosmetics Salamander in white packaging is well known to Russian customers and is perceived by them as effective the product is associated with the first international brand in Russia and represents traditional German quality at an affordable price. Despite the high quality of leather care products Salamander, science does not stand still and consumer demands are developing along with it, at the same time, the consumer becomes more knowledgeable and makes new demands on the care of shoes and leather goods. This market development has created the basis for the development and launch of a new brand - Salamander PROFESSIONAL, which includes all the requirements of consumers, and moreover, allows you to care for shoes at a professional level. The main color of the new brand has become black, it is the color of elegance, energy, strength, a color not subject to fashion and above its fleeting trends.

According to consumer surveys, it is this color that best emphasizes the nature of the product. Not only has changed packaging design, but also the composition of the shoe cosmetics itself. It began to contain more natural elements. So, for example, in the composition of the bestseller Combi Сare manufacturers added wild rose oil and a cleaner foam Combi Сleaner - lime oil.

Серия Salamander PROFESSIONAL includes products for the care of smooth leather, suede, nubuck and velor with a wide range of colors that meet fashion trends, products for the care of patent leather and textiles, as well as winter and all-season insoles, gel products, arch supports, mold holders , laces and accessories.

Exclusive Brand Salamander PROFESSIONAL offers not only the full color range of all care products, but also two new sub-brands: Nature - a line of shoe cosmetics based on natural ingredients and KIDS - means for the care of children's shoes and children's insoles.

As for shoe cosmetics Salamander in classic white packaging, it will also be presented on the shoe cosmetics market as a means of providing effective shoe care and will be distributed in supermarkets and hypermarkets  and household chemical stores.

In the company 2009 melvo GmbH opened its own representative office in Russia: LLC Salamander Voli Rus, whose task is to ensure the protection of all trademarks of the company melvo GmbH, supporting and stimulating brand awareness among consumers and brand representation in all distribution channels. 

The presentation of the new brand of SALAMANDER PROFESSIONAL shoe cosmetics, created specifically for shoe stores, took place on September 8 in Moscow.
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