Salomon store in Milan
Salomon opens its first store in Italy
The first store of the French brand of sports equipment and clothing and footwear for active recreation Salomon has opened in Milan. The appearance of the new store of the brand in Milan follows a series of openings of Salomon branded retail stores in New York, Paris, London, Shanghai and Tokyo, writes Footwearnews.com.
Salomon store in MilanThe minimalist retail interior, with metal and wood elements, highlights the French brand's running and hiking gear for active recreation, including shoes, clothing and bags.
Salomon store in MilanAn entire wall of the store is dedicated to displaying the sneaker collection. Shoppers are offered free 2D foot scanning services and the Tap2Pay system on smartphones, which reduces waiting times when making transactions.
To celebrate the opening last week, the brand organized a run with local running communities. After the run, participants and guests gathered in the store for an aperitif and a DJ set.
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