Salvatore Ferragamo changed the logo
Italian luxury footwear and accessories brand Salvatore Ferragamo, following the latest trend of high fashion houses, shortened its name, leaving only the name of its founder Ferragamo in the logo.
For the past few years, the Italian fashion house, founded in 1927, has been trying to rethink its identity, looking for new forms in presenting its own image, new marketing steps. The logo change is another step in this direction.
The image reboot coincided with restructuring processes in the business of the fashion house, which is experiencing financial difficulties after the pandemic. In addition, in March of this year, the brand announced the appointment of a new creative director, who replaced Paul Andrew, who left this post a year earlier. British-Jamaican designer Maximilian Davies has become the new creative director of Salvatore Ferragamo.
Today, Ferragamo is showing its openness to change by giving the new creative director creative carte blanche.
And the brand's new logo symbolizes a new page in its history. To develop the updated short logo, Ferragamo brought in renowned British designer Peter Saville, who had previously worked on changing the Burberry logo and monogram, and most recently updated the Tommy Hilfiger branding.
The Italian luxury shoe and accessories brand Salvatore Ferragamo, following the latest trend of high fashion houses, has shortened its name, leaving only the name of its founder in the logo…
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