Rieker
The mustaches themselves
14.05.2012 1688

The mustaches themselves

KupiVIP.ru created its own clothing and footwear brands

The KupiVIP Internet holding has created its own brand, Vincent Lutens, the marketing director of the KupiVIP holding, told the Vedomosti newspaper.

At the end of last year, the retailer began selling women's clothing, footwear and accessories under the Joe Suis brand, and in April of this year, KupiVIP's own brand, Disetta, was added to it. So far, brands are represented only in online stores KupiVIP.ru and ShopTime.ru.

KupiVIP develops clothing and footwear brands in the fast fashion format, that is, the company quickly comes up with and sews dresses, blouses and skirts similar to the fresh models presented on the high fashion catwalks. “We release only win-win models under these brands that are guaranteed to be in demand. We look at the structure of demand, study what our customers are most interested in, and offer them such a product, ”said Vincent Lutens.

The retailer’s own brands account for about 5% of sales, but within three years the holding wants to increase their share to 15%, the marketing director added.

PwC experts have estimated that by saving on the promotion of their brands, the holding can sell them cheaper than similar branded products. In food retail, a private label is on average cheaper by 25-40% than a branded counterpart, oborot.ru reports.

KupiVIP.ru created its own clothing and footwear brands Internet holding KupiVIP created its own brand, Vincent Lutens, marketing director of KupiVIP holding, told the Vedomosti newspaper. At the end of the past ...
5
1
Rating
Euro Shoes Exhibition

Latest News

Subscribe to our social networks

Dear Shoes Report readers, colleagues and partners, participants of the Euro Shoes exhibition! Our information space today, where we publish shoe industry news, Shoes Report exhibitions, expert articles, useful and photo content, is the Shoes website ...
25.05.2022 119

Bottega Veneta strengthens its footwear business

Italian luxury brand Bottega Veneta, part of the Kering group, has hired Turkish designer and artist Safa Sahin as a shoe design consultant.
25.05.2022 170

Turkish brands are invited to take vacant places in shopping centers in Russia

President of the Russian Council of Shopping Centers (RSTC) Dmitry Moskalenko spoke about the negotiations that are underway between Russia and Turkey to replace the brands leaving Russia with fashionable clothing and footwear brands from Turkey, writes RBC with…
24.05.2022 236

Wildberries opened a point of acceptance of goods from entrepreneurs in the Ivanovo region

The company is expanding cooperation with representatives of regional businesses and opening new logistics facilities in the country's populated areas. In May 2022, the new Wildberries sorting center started operating in Ivanovo, its facility area is…
24.05.2022 119

Manolo Blahnic and Birkenstock release second collaboration

The Manolo Blahnic and Birkenstock collaboration continues with a collection of sandals and clogs in transparent PVC with polka dots. Unlike the first part of the collaboration between the two brands, which was released in March of this year and featured elegant,…
24.05.2022 214
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning