The mustaches themselves
KupiVIP.ru created its own clothing and footwear brands
The KupiVIP Internet holding has created its own brand, Vincent Lutens, the marketing director of the KupiVIP holding, told the Vedomosti newspaper.
At the end of last year, the retailer began selling women's clothing, footwear and accessories under the Joe Suis brand, and in April of this year, KupiVIP's own brand, Disetta, was added to it. So far, brands are represented only in online stores KupiVIP.ru and ShopTime.ru.
KupiVIP develops clothing and footwear brands in the fast fashion format, that is, the company quickly comes up with and sews dresses, blouses and skirts similar to the fresh models presented on the high fashion catwalks. “We release only win-win models under these brands that are guaranteed to be in demand. We look at the structure of demand, study what our customers are most interested in, and offer them such a product, ”said Vincent Lutens.
The retailer’s own brands account for about 5% of sales, but within three years the holding wants to increase their share to 15%, the marketing director added.
PwC experts have estimated that by saving on the promotion of their brands, the holding can sell them cheaper than similar branded products. In food retail, a private label is on average cheaper by 25-40% than a branded counterpart, oborot.ru reports.
KupiVIP.ru created its own clothing and footwear brands Internet holding KupiVIP created its own brand, Vincent Lutens, marketing director of KupiVIP holding, told the Vedomosti newspaper. At the end of the past ...
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Dear Shoes Report readers, colleagues and partners, participants of the Euro Shoes exhibition! Our information space today, where we publish shoe industry news, Shoes Report exhibitions, expert articles, useful and photo content, is the Shoes website ... 25.05.2022 119
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The EU is moving towards a climate neutral and circular economy, which means that any product today must be more energy efficient, durable, reusable, repairable and recyclable. The fashion and textile industries, known to have a big impact on the environment, are at the forefront of change and sustainability. Innovative materials created from materials recycled and recycled in the future, new technologies in traditional leather industries, collaborations with environmental experts, and most importantly, complete transparency of the entire chain - these are the main vectors for the development of the shoe industry today. Let's look at the best practices of market leaders in order to understand what steps are possible in order to start in this direction. Understanding sustainability trends with expert Olga Steinberg.
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