Santoni aims to increase sales by 20% in 2023 Santoni
21.06.2023 5226

Santoni aims to increase sales by 20% in 2023

Italian luxury footwear brand Santoni is focused on growth and is investing in expanding its product line. A new division for the production of leather goods has been created at the brand's factory, this category will appear in the brand's assortment in the spring-summer'24 season, writes fashionmagazine.it.

“The year has started well and we are in line with our pre-set targets, expecting a 20% increase in revenue this year compared to 2022, which also turned out to be very positive, our revenue rose to 98,8 million euros,” comments Santoni President Giuseppe Santoni.

In addition to expanding the product line, Santoni plans to open several mono-brand stores in Europe and Eastern Europe, which, like the Middle East, is currently showing good results.

“Countries such as Romania and Bulgaria are experiencing a moment of euphoria,” the entrepreneur clarifies, emphasizing the importance for the brand and in the consolidation of mature markets such as France and the United States, the United Kingdom and Japan, where new Santoni corners appear in Harrods and Hankyu, Takashimaya and Isetan.

Santoni also aims to grow in e-commerce, with online sales currently accounting for 10% of the company's global turnover. It is planned to increase this share to 12% by the end of the year.

In addition to the leather goods project, Santoni aims to develop men's and women's footwear lines, which have expanded significantly with sneakers, which already occupy about 50% of the range. And also does not leave the idea of ​​​​adding clothes to your assortment. “We are interested in offering a total look and are seriously thinking about it, but this is not a short-term project,” says Santoni.

Italian luxury footwear brand Santoni is focused on growth and is investing in expanding its product line. A new division for the production of leather goods has been created at the brand's factory, this…
3.02
5
1
2
Rating

Latest News

Lacoste wants to take direct control of its shoe business

French clothing and footwear manufacturer Lacoste is preparing to buy out the shares of its partner, the British group Pentland, in a joint venture that was created in 2018 to develop the footwear sector…
21.04.2025 38

LVMH CEO Bernard Arnault Calls for 'Free Trade Zone' Between Europe and US

French luxury giant LVMH is facing new tariffs announced by President Donald Trump after his return to the White House and has expressed hope that European leaders will negotiate "reasonably" with the US administration, writes…
21.04.2025 40

Tamaris Presents Men's Footwear Collection for Spring/Summer 2025

In the spring-summer 2025 season, the German shoe brand Tamaris is expanding its range with a line of men's shoes TMRS MEN, which includes stylish and comfortable models for urban…
18.04.2025 389

The marking failed

Izvestia published an article that cites figures showing how the data on the volume of Russian footwear production in the Honest Sign system diverges from Rosstat data. Thus, for the 3rd quarter of 2024, in the identification system…
18.04.2025 369

Jonathan Anderson Appointed Creative Director of Dior Homme

Jonathan Anderson is the new creative director of Dior Homme, Bernard Arnault, chairman and CEO of LVMH, which owns…
17.04.2025 379
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning