Italian luxury footwear brand Santoni is focused on growth and is investing in expanding its product line. A new division for the production of leather goods has been created at the brand's factory, this category will appear in the brand's assortment in the spring-summer'24 season, writes fashionmagazine.it.
“The year has started well and we are in line with our pre-set targets, expecting a 20% increase in revenue this year compared to 2022, which also turned out to be very positive, our revenue rose to 98,8 million euros,” comments Santoni President Giuseppe Santoni.
In addition to expanding the product line, Santoni plans to open several mono-brand stores in Europe and Eastern Europe, which, like the Middle East, is currently showing good results.
“Countries such as Romania and Bulgaria are experiencing a moment of euphoria,” the entrepreneur clarifies, emphasizing the importance for the brand and in the consolidation of mature markets such as France and the United States, the United Kingdom and Japan, where new Santoni corners appear in Harrods and Hankyu, Takashimaya and Isetan.
Santoni also aims to grow in e-commerce, with online sales currently accounting for 10% of the company's global turnover. It is planned to increase this share to 12% by the end of the year.
In addition to the leather goods project, Santoni aims to develop men's and women's footwear lines, which have expanded significantly with sneakers, which already occupy about 50% of the range. And also does not leave the idea of adding clothes to your assortment. “We are interested in offering a total look and are seriously thinking about it, but this is not a short-term project,” says Santoni.