The result of a collaboration between the Italian shoe brand Santoni and Purple magazine is the new Santoni Icon Clean unisex sneaker collection. The color palette includes shades of white and orange. On the tongue of the sneaker there is an inscription "Make Love", it became the motto of the project.
Since November 2016, the new Purple for Santoni has been exclusively presented at the French concept boutique Colette. On the occasion of the launch of the collection, the showcase of the boutique is stylized with the works of renowned Chinese photographer Ren Hang. In honor of the occasion, Purple magazine and Santoni hosted a cocktail party where guests were invited to show the collection at the historic Au Bistrot. The collection is also available in Santoni's online boutiques.
Olivier Zam, founder and editor-in-chief of Purple Fashion Magazine, commented on the collaboration with Santoni: “I was sincerely glad when the brand Santoni turned to my magazine with a proposal to customize the classic model Santoni Clean Icon. Through them, we wanted to convey to the audience our main value - love. The inscription Make Love is a kind of mantra that you will repeat with every step. Surprisingly, such a small detail of everyday wardrobe can convey a deep meaning: “Make love, not war”. Our project opened up an excellent opportunity for us to work with such a talented person as Giuseppe Santoni. ”