Santoni x Sofía Sanchez de Betak
Santoni launches collaboration with blogger Sofia Sanchez de Betac
Italian luxury classic footwear brand Santoni is working hard to modernize its image. In addition to high-profile collaborations with designer Marco Zanini, the brand's new collaborative collection with Argentinean model and popular Instagram blogger Sofía Sanchez de Betak, known to her fans as “Chufy”, is coming out.
Giuseppe Santoni and Sofia Sanchez de BetacThe new collection is being released in support of ocean ecology. Derby shoes, shoes and sandals came out in blue colors to emphasize the idea, shoes are packed in boxes made from recycled ocean waste.
Santoni x Sofía Sanchez de BetakPrices for models start at $ 612 and go up to $ 1,780. Part of the proceeds from the sale of the collection will be directed to the environmental protection fund.
Santoni x Sofía Sanchez de Betak
Santoni head Giuseppe Santoni noted that environmental support is part of modern culture. “We met with Sofia when we were working on an advertising campaign and agreed that the idea of reducing ocean plastic is very important. We support the environment in all aspects of our business - we work on batteries from solar energy and produce boxes of eco-friendly materials. ”
Santoni x Sofía Sanchez de Betak
According to Sophia Sanchez de Betac, the collaboration was based on the classic Santoni models, but their design was redesigned, so that as a result, the shoes received a more modern look, corresponding to the style and rhythm of today's life.
Santoni x Sofía Sanchez de Betak
Italian luxury classic footwear brand Santoni is working hard to modernize its image. In addition to high-profile collaborations with designer Marco Zanini (Marco ...
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Rendez-Vous has relaunched its wholesale business
Now the discount on the assortment is up to 65% of the retail price.
Euro Shoes starts on February 18th in Moscow!
The main international exhibition of footwear and accessories will be held in Moscow at the Expocentre from February 18 to 21. The exhibition will present collections of leading European brands, both well-known in our market and new names!
Spanish footwear brand JOSE SAENZ debuts at Euro Shoes
The young and ambitious Spanish brand of women's footwear JOSE SAENZ will present its collection for the first time at the international footwear exhibition Euro Shoes in Moscow.
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Louis Vuitton opens a new factory in Italy
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We are ready for active development in the Russian market
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For a very long time, commercial equipment was a purely utilitarian item of store interior. But those days are long gone, and today retail equipment is not just shelves, racks, tables, but one of the effective tools of visual merchandising, an integral part and reflection of the concept of retail design. In the previous issue (Shoes Report, #199), SR’s resident expert in the field of store building and commercial display design, Marina Polkovnikova, examined the main trends in retail design, which, in her opinion, shoe stores should pay attention to. These are minimalism, monochrome, natural and environmentally friendly materials in the design of shop windows and retail space, inclusivity and safety. These trends will be relevant in the next few years. Continuing the topic started, in this article Marina Polkovnikova gives recommendations on how to use retail equipment to create a trendy commercial presentation of goods in a store and, at the same time, a comfortable atmosphere for customers that encourages them to make purchases.
Current techniques in lighting a shoe store
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Shoe educational program: what shoe soles are made of
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“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
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The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Fur, and not only: types of lining
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The best models of Czech shoes of the past
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
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