Sapato listed 5 major summer trends
A large online store Sapato.ru spoke about the most popular summer shoes. The list includes 5 trends.
In the first place are sleepers, or, as they are also called slip-ons, flat shoes with a minimal heel, without fasteners, lacing or Velcro, with a tongue that stands out slightly in shape. The most important distinguishing features are comfort and a laconic universal design that complements both the image with jeans, shorts or overalls, and a feminine dress. In the new season, designers offer decor with studs, art nouveau prints and all kinds of embroidered patterns.
The second major trend is floral prints. Flowers are everywhere: in the form of a print on a bag, an applique or a delicate rose on the narrowest toe. Flowers on the sole and on the insole, in different shapes and shades. Delicate appliqués in pastel colors create a delicate romantic look. Bright, juicy prints add summer colors to the most common everyday style. Elegant variations on a floral theme help to dilute a strict business suit without violating business etiquette in clothes.
The third hit of the season promises to be mint and turquoise colors, which are universal and combine with all shades of beige and powder, as well as with most bright colors.
Sandals are another fashion trend, so loved by designers and fashionistas that it remains a hit for several seasons. 2014 season changes affected only the color schemes of sandals. Gold and silver were replaced by bright saturated colors. Buckles, metal spikes and rivets are actively used as decor. This allows you to choose the current model for lovers of a variety of styles in clothes.
And finally, the fifth trend is envelope clutches, which are no longer considered an exclusively evening accessory. Due to their increased popularity, their size and capacity have also increased, making them more practical. The novelty of the last fashionable season is the presence of handles on clutches. The small loop handle allows you to conveniently attach the model to the wrist, while the elegant long strap adds even more sophistication.
A large online store Sapato.ru spoke about the most popular summer shoes. The list includes 5 trends.
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The cyclicality of fashion and its impact on the financial results of the fashion business
Stylists and experts never tire of telling both professionals and ordinary consumers of goods and services in the fashion industry that fashion develops cyclically. The cyclicality of fashion has a significant impact on the financial results of the fashion business, since it dictates periods of demand and decline and determines which goods will be in demand at a certain moment. SR expert in assortment planning and management Emina Ponyatova talks about which aspects of the cyclicality of fashion should be taken into account by shoe retailers in their work, and how they affect the financial performance of the business.
Rendez-Vous has relaunched its wholesale business
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Spanish footwear brand JOSE SAENZ debuts at Euro Shoes
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Euro Shoes@CAF will be held in Almaty from March 10 to 12
Almaty is preparing for the opening of the main event of the fashion industry in Central Asia - the 35th international fashion exhibition CAF (Central Asia Fashion), which is already being held for the fourth season in cooperation with the largest Russian international shoe exhibition Euro Shoes.
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Shoe factories in Russia are closing one after another
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Sales through marketplaces. Growth points and pitfalls
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Trade equipment in a modern shoe and accessories store
For a very long time, commercial equipment was a purely utilitarian item of store interior. But those days are long gone, and today retail equipment is not just shelves, racks, tables, but one of the effective tools of visual merchandising, an integral part and reflection of the concept of retail design. In the previous issue (Shoes Report, #199), SR’s resident expert in the field of store building and commercial display design, Marina Polkovnikova, examined the main trends in retail design, which, in her opinion, shoe stores should pay attention to. These are minimalism, monochrome, natural and environmentally friendly materials in the design of shop windows and retail space, inclusivity and safety. These trends will be relevant in the next few years. Continuing the topic started, in this article Marina Polkovnikova gives recommendations on how to use retail equipment to create a trendy commercial presentation of goods in a store and, at the same time, a comfortable atmosphere for customers that encourages them to make purchases.
Current techniques in lighting a shoe store
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How to differentiate yourself from competitors and earn more?
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What decorative items can be used as retail equipment to effectively present shoes and bags?
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We are waiting for you at the Euro Shoes exhibition on August 26-29
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Global footwear production down by 1,5 billion pairs in 2023
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Sales of shoes and accessories: effective techniques for business rhetoric
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We form the salary of sellers: expert advice
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Technology Selling Issues
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Fur, and not only: types of lining
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The best models of Czech shoes of the past
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
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