Evangelia Smirniotaki, art director and founder of Styleheroine, an online magazine and style blog of the same name, has been appointed as the new creative director of Italian luxury footwear brand Sergio Rossi.
Smirniotaki will work on the brand's image, in particular, she will direct the shooting of advertising campaigns, content creation, style and creativity. At the upcoming Milan Fashion Week in February 2022, she will also present her first Evangelie Smyrniotaki x SERGIO ROSSI capsule collection.
“I am honored to join the Sergio Rossi team at this exciting time and I look forward to starting a new chapter with the brand. I have been a fan of Sergio Rossi for a long time and I firmly believe that the brand, as part of the Lanvin Group, has just begun to reveal its potential," Evangelia says.
Evangelia Smyrniotaki said she will work directly under CEO Riccardo Sciutto and will take up her new position as early as January 2022.
Sergio Rossi is an Italian luxury footwear brand founded in 1951. It is part of the Lanvin Group, has a premium distribution network of 64 stores worldwide, and has best-in-class manufacturing facilities located in the San Mauro Pascoli region of Italy.
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