Rendez-Vous network launched an advertising campaign in the pool
06.03.2019 2069

Rendez-Vous network launched an advertising campaign in the pool

Rendez-Vous, a network of multi-brand shoe and accessories stores, is launching a new advertising campaign in support of the collection presented at retail in the spring-summer'19 season. Photo images and video for advertising were shot in one of the Paris pools. 

The main theme of the shooting was the element of water. All shots were taken in one of the Parisian swimming pools, in which model Marion Roussignol tried on accessories from a new collection of brands represented in retail by Kenzo, Marc Jacobs, Dino Bigioni Sport, Casadei, Nando Muzi and many others.

“The new ad campaign tells the story of a girl who plunges into a magical underwater world in order to escape from the ordinary and find herself alone with her dreams for just a moment. She tries on different looks: sporty, elegant and extravagant, but always the main accent in them is a bright pair of shoes or a bag. Toward the end of the film, she finds a pair of men's sneakers and immediately imagines her future chosen one, smiles dreamily and waits for her first date with him, "- told about the plot in the company Rendez-Vous.

Advertising is placed in several glossy magazines, and the video clip will be broadcast on digital screens in all stores of the Rendez-Vous network, as well as on advertising surfaces in shopping centers, on the website of its own online store Rendez-Vous and in contextual advertising on various sites on the Internet .

Currently, the retail chain Rendez-Vous has 91 store in Russia. It presents more than 2500 models of shoes, bags and accessories.

The Rendez-Vous network of multi-brand footwear and accessories stores is launching a new advertising campaign in support of the collection presented at retail in the spring-summer'19 season. Photo-images and ...
5
1
Rating

Latest News

Fendi and Burberry will close boutiques in Russia

In August 2024, Fendi (part of the LVMH group) will close its last boutique in the Moscow TSUM, and Burberry in GUM, writes Kommersant, citing data from the reports of the Russian subsidiaries of these...
15.07.2024 144

Brunello Cucinelli reported sales growth of 14,1% in the first half of 2024

Italian luxury brand Brunello Cucinelli reported preliminary results for the first half of 2024, with revenue of 620,7 million euros. Sales increased by 14,1% at current exchange rates and by 14,7% excluding...
12.07.2024 564

On the most fashionable street in St. Petersburg, street retail rent increased by 1,5 times

Bolshoi Avenue of the Petrograd Side has been the main Fashion thoroughfare of the Northern capital for many years. Over the past year and a half on this street, according to the consulting company NF Group, the share of vacant space has decreased by 5 percentage points and...
12.07.2024 722

Jacquemus and Nike presented a new collaboration for the Olympics in Paris

An updated Nike Air Max 1 sneaker, a new version of the Swoosh and a capsule collection of sportswear are the result of the latest collaboration between French brand Jacquemus and American sports giant Nike. Collection…
11.07.2024 618

Shoes of the season - luxury flip-flops

Flip flops are back. Or rather, they have already returned to fashion this summer, although now they are not just rubber shoes. The trend for chic and comfort dictates its own rules. Now flip flops and other types of flip-flops must be made of natural...
10.07.2024 666
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning