Rendez-Vous network launched an advertising campaign in the pool
06.03.2019 2069

Rendez-Vous network launched an advertising campaign in the pool

Rendez-Vous, a network of multi-brand shoe and accessories stores, is launching a new advertising campaign in support of the collection presented at retail in the spring-summer'19 season. Photo images and video for advertising were shot in one of the Paris pools. 

The main theme of the shooting was the element of water. All shots were taken in one of the Parisian swimming pools, in which model Marion Roussignol tried on accessories from a new collection of brands represented in retail by Kenzo, Marc Jacobs, Dino Bigioni Sport, Casadei, Nando Muzi and many others.

“The new ad campaign tells the story of a girl who plunges into a magical underwater world in order to escape from the ordinary and find herself alone with her dreams for just a moment. She tries on different looks: sporty, elegant and extravagant, but always the main accent in them is a bright pair of shoes or a bag. Toward the end of the film, she finds a pair of men's sneakers and immediately imagines her future chosen one, smiles dreamily and waits for her first date with him, "- told about the plot in the company Rendez-Vous.

Advertising is placed in several glossy magazines, and the video clip will be broadcast on digital screens in all stores of the Rendez-Vous network, as well as on advertising surfaces in shopping centers, on the website of its own online store Rendez-Vous and in contextual advertising on various sites on the Internet .

Currently, the retail chain Rendez-Vous has 91 store in Russia. It presents more than 2500 models of shoes, bags and accessories.

The Rendez-Vous network of multi-brand footwear and accessories stores is launching a new advertising campaign in support of the collection presented at retail in the spring-summer'19 season. Photo-images and ...

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