Under the Zenden brand in the first half of 2018, 17 new stores were opened in different cities of the country, ten of them earned in the new retail concept introduced by the Zenden Group at the beginning of the year.
As we wrote earlierThe new retail format of Zenden stores is distinguished by a convenient display of goods - racks and racks with shoes in the new retail space are arranged so that in addition to demonstrating the models presented in the collection, boxes with shoes of different sizes are placed on the lower tiers of racks. This layout allows the seller to more quickly serve the buyer, since the models of the right size are at hand and you don’t need to go to the warehouse for them.
The opening of new stores increased the total sales area of the holding by 6,82 thousand square meters and provided a noticeable increase in staff. New Zenden stores appeared in Novorossiysk, Krasnodar, Cheboksary and Krasnoyarsk. In Yekaterinburg during the same period, two stores were opened, part of the Zenden Group holding of Thomas Munz chain of stores.
Zenden group - Russian diversified diversified holding on a federal scale. The company manages a retail chain, modern shopping centers, shoe production, foreign representative offices and a number of social projects. The company's retail portfolio includes Zenden, Thomas Munz, and Mascotte shoe stores.