Rieker
Kotofeya Networks
06.06.2012 2023

Kotofeya Networks

The brand intends to develop distribution

Kotofey intends to develop a distribution network. Discussion of this topic was the main purpose of the meeting that took place on May 29, 2012 between the management of Egorievsk-Obuv and the distributors Mila - wholesale footwear and Vizavi. The participants emphasized the importance of the development of the distribution link as a tool to increase the production and sales of Kotofey TM children's footwear. During the discussion, the problem of work of suppliers simultaneously through two distribution channels was highlighted and the impossibility of combining direct sales with the development of a distribution network was noted.

Additionally, the issues of promoting Kotofey branded stores, a system of discounts and markups as a motivating tool to increase sales and create competition among distributors were considered.

Mila noted that promotion of branded stores through advertising campaigns is a very important moment, however, expanding support by providing additional preferences in the form of discounts when purchasing goods infringes upon the interests of other multi-brand stores, which offer Kotofey TM children's shoes. In this regard, the Ural wholesaler proposed a solution to introduce franchise payments to representatives of branded stores. At the same time, as the main priority for the development of TM "Kotofey", the meeting participants focused on the level of services of regional distributors, including the breadth and complexity of the assortment, reliability, reduced logistics costs and deadlines for completing applications, high-quality information support for wholesale buyers of children's shoes, and much other.

The brand intends to develop distribution Kotofey intends to develop its distribution network. Discussion of this topic was the main goal of the meeting, which took place on May 29 2012 between the management of OJSC ...
5
1
Rating

Latest News

Hundreds of Russian brands took part in Moscow Fashion Week

The Moscow Fashion Week has come to an end, bringing together hundreds of Russian brands. For seven days, more than 450 designers presented their collections at several iconic venues in the capital - Zaryadye, VDNKh, Tverskaya Square, GUM, on the square ...
01.07.2022 133

New Balance is ready to present its version of clogs

A pair of New Balance clogs made of integrated EVA foam will be released before the end of the week in the South Korean market. The Boston-based brand is one of the latest to follow the water-resistant trend…
01.07.2022 131

21st Congress of the International Union of Shoe Industry Specialists UITIC will be held in Italy

The next UITIC Congress, the first since the 20th edition held in Portugal in 2018, will take place in September 2023 in Milan and Vigevano. This will mark the return of the event to…
01.07.2022 106

Fashion retailers in Shanghai are trying to get rid of stock

Nearly a month after Shanghai lifted its strict COVID-19 lockdown, retailers are struggling with a backlog of unsold items. While cautious consumers are still avoiding shopping...
01.07.2022 105

Off-White's second collaboration with British luxury brand Church's is out

Off-White has unveiled a second version of Second Church Oxfords featuring Virgil Abloh's signature meteorite craters.
30.06.2022 226
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning