Kotofeya Networks
06.06.2012 3217

Kotofeya Networks

The brand intends to develop distribution

Kotofey intends to develop a distribution network. Discussion of this topic was the main purpose of the meeting that took place on May 29, 2012 between the management of Egorievsk-Obuv and the distributors Mila - wholesale footwear and Vizavi. The participants emphasized the importance of the development of the distribution link as a tool to increase the production and sales of Kotofey TM children's footwear. During the discussion, the problem of work of suppliers simultaneously through two distribution channels was highlighted and the impossibility of combining direct sales with the development of a distribution network was noted.

Additionally, the issues of promoting Kotofey branded stores, a system of discounts and markups as a motivating tool to increase sales and create competition among distributors were considered.

Mila noted that promotion of branded stores through advertising campaigns is a very important moment, however, expanding support by providing additional preferences in the form of discounts when purchasing goods infringes upon the interests of other multi-brand stores, which offer Kotofey TM children's shoes. In this regard, the Ural wholesaler proposed a solution to introduce franchise payments to representatives of branded stores. At the same time, as the main priority for the development of TM "Kotofey", the meeting participants focused on the level of services of regional distributors, including the breadth and complexity of the assortment, reliability, reduced logistics costs and deadlines for completing applications, high-quality information support for wholesale buyers of children's shoes, and much other.

The brand intends to develop distribution Kotofey intends to develop its distribution network. Discussion of this topic was the main goal of the meeting, which took place on May 29 2012 between the management of OJSC ...
5
1
Rating

Latest News

Jonathan Anderson Appointed Creative Director of Dior Homme

Jonathan Anderson is the new creative director of Dior Homme, Bernard Arnault, chairman and CEO of LVMH, which owns…
17.04.2025 115

By the end of 2025, Moscow expects to commission almost 400 thousand square meters of retail space

According to the consulting company NF GROUP, by the end of 2025, another 24 shopping centers are expected to open in the capital in addition to the five already commissioned in I…
17.04.2025 118

Hermès offsets US export duty hike with price hikes

Despite the difficult economic situation at the beginning of 2025, Hermès continues to gain momentum. In the first quarter, the French luxury group Hermès reported revenues of 4,1 billion euros, up 9% (+7% excluding…
17.04.2025 111

Lineapelle Fashion Committee Presents Fall-Winter 2026/27 Trends

Glitter and innovation are in trend. “Materials should become endorphin generators, carriers of positive emotions, physical and…
16.04.2025 322

Vestiaire Collective Releases Luxury Second Hand Guide and Rating

French resale platform Vestiaire Collective, which specializes in private-to-private sales, released a luxury second-hand shopping guide on April 14.
16.04.2025 1139
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning