The shoe network plans to expand in the regions in 2012
Shoe retailer RALF RINGER has opened its first brand store in Reutov. It is located in the shopping and entertainment center "RIO". The amount of investments in the outlet amounted to 1 million rubles. excluding inventory. The planned payback period is 1 year.
The new store, owned by its own retail company, presents both men's and women's collections. Earlier in Reutov, RALF RINGER shoes could only be purchased at three partner outlets.
The company's plans for 2012 are to open 5-6 stores in Moscow and the Moscow region, including shopping centers: RIO on Dmitrovskoe highway, June (Mytishchi), Outlet Village Belaya Dacha and others. At the same time, the main number of branded outlets is planned to be launched in the regions - about 20 new stores. Taking into account new openings, the network can expand to almost 120 stores by the end of the year, shopandmall.ru reports.
RALF RINGER is the largest Russian manufacturer of men's shoes. Since the company was founded in 1996, production has grown 44 times: from 30 thousand pairs in the first season to 1 million 382 thousand pairs in 2011. In 2010, the first women's RALF RINGER shoe collection went on sale.
RALF RINGER shoes are produced at 3 own factories (in Moscow, Vladimir and Zaraysk). The distribution network includes more than 1500 outlets, including the 92 store of its own branded retail.