The shoe network plans to expand in the regions in 2012
The shoe retailer RALF RINGER has opened the first company store in Reutov. It is located in the shopping and entertainment center "RIO". The size of investments in the outlet amounted to 1 million rubles. excluding inventory. Planned payback period - 1 year.
The new store, owned by its own retail company, presents both men's and women's collections. Earlier in Reutov, RALF RINGER shoes could only be purchased at three partner outlets.
The company's plans for the 2012 year are the opening of 5-6 stores in Moscow and the Moscow region, including in shopping centers: RIO on Dmitrovskoye Shosse, June (Mytishchi), Outlet Village Belaya Dacha and others. At the same time, it is planned to launch the majority of branded outlets in the regions - about 20 of new stores. Taking into account new discoveries, the network can expand by the end of the year to almost 120 stores, shopandmall.ru reports.
RALF RINGER is the largest Russian manufacturer of men's shoes. Since the company was founded in 1996, production has grown 44 times: from 30 thousand pairs in the first season to 1 million 382 thousand pairs in 2011. In 2010, the first women's RALF RINGER shoe collection went on sale.
RALF RINGER shoes are produced at 3 own factories (in Moscow, Vladimir and Zaraysk). The distribution network includes more than 1500 outlets, including the 92 store of its own branded retail.