Soho
ShareThis and Starcom MediaVest Group Launch Consumer Behavior Survey
10.06.2011 2656

ShareThis and Starcom MediaVest Group Launch Consumer Behavior Survey

Starcom MediaVest Group Worldwide (SMG) and ShareThis have launched a survey of consumer behavior related to sharing.

The basis of the study is the monitoring of ShareThis, which tracks online activity with a detailed analysis of more than 7 billion clicks on the Share button on 1000 websites served by ShareThis.

The study shows how this type of promotion works in terms of increasing traffic, what content users share with each other on social networks, etc.

The share of sharing in all Internet traffic is about 10%, 31% - in referral traffic. The world leader in this area is the Facebook network, which accounts for 38% of all sharing traffic, Twitter accounts for 17%. The same amount of traffic brings links sent by email.

Facebook has a higher share of total share, which includes links that have not been clicked on. It is 56%, which is 11% more than in 2010. Twitter has an 8% share (12% in 2010). Users click on Twitter links more actively. The average number of clicks on Twitter links is 4,9, Facebook - 4,3.

Using the Share button has no viral effect. The link sent to friends, most likely, will not go unnoticed.

In terms of topics, 80% of users share links mainly on one specific topic (for example, business, politics, entertainment). The response of more than 70% of users also receives only one topic that is interesting to them.

Facebook is a leader in the exchange of entertainment and shopping links. Twitter users are more interested in business and health.

A service project that would allow users to share information and links to useful resources with the click of a button was presented back in 2007 under the name Share2Me. Already in May, it was renamed ShareThis and offered users, site owners and bloggers a full-fledged toolkit (all kinds of buttons: from Twitter to My Space) for posting links to their favorite content on their personal page. The ShareThis offer was rapidly gaining popularity and within a few months, according to the platform's developers, the universal button was posted by a thousand independent resources, which brought them 100 million views and 26 million unique users per month. According to the Branded website.

Starcom MediaVest Group Worldwide (SMG) and ShareThis have launched a survey of consumer behavior related to ...
5
1
Rating

Latest News

Thomas Munz will add clothes to the assortment

The Russian shoe retailer Thomas Munz has taken on the development of a new retail format Thomas Munz Store, where, in addition to shoes and accessories of its own and other international brands, clothes under its own trademarks will also be presented ...
07.12.2022 19

H&M closed all stores in Russia

The Swedish chain H&M has finally curtailed its work in Russia. 172 shops were closed. New stores of Melon Fashion Group (Zarina, befree, Love Republic), Lime, Snow Queen, Turkish…
06.12.2022 235

Portugal will direct 600 million euros to the development of the footwear industry in the next 8 years

The Portuguese Association of Manufacturers of Footwear, Components and Leather Goods (APICCAPS) has presented a new Strategic Plan for the development of the footwear sector until 2030, writes…
06.12.2022 213

MICAM organized a promotional tour in December

The Italian International Footwear Fair MICAM will hold three teaser events in Berlin, Seoul and Brussels in December to anticipate the upcoming event scheduled for February 2023.
05.12.2022 221

Export of leather and footwear products to Russia from Uzbekistan in 2022 increased by 61%

According to the Uzcharmsanoat association, over the year, exports of leather and footwear products from Uzbekistan to Russia increased by 61% and reached $82,5 million in 2022. And next year, the association predicts an increase in exports of these products to Russia to…
05.12.2022 320
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning