However, in the mass economy segment of the footwear market, discounters are the most widespread, attracting buyers with low prices and a higher level of service than in the markets. The trade margin in them does not exceed 35%. Profitability remains at a low level and is no more than 10%. The pricing policy is focused on making a profit through accelerated turnover of funds. The frequent renewal of the discounter's collection attracts customers to visit these outlets. At the same time, the regular appearance of new products in them and the often low quality of products force buyers to return for a second purchase, reports RBC. Market Research ".