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The procession of shoe makers
09.08.2012 1622

The procession of shoe makers

According to Intesco Research Group, “The shoe retail market. Current situation and forecast ”, the Russian footwear retail market is characterized by low consolidation: with retail chains operating around 250, the shares of large players do not exceed 2-3%. At the same time, there is practically no tendency to merge, and mergers and acquisitions are rare. The retail formats presented on the Russian footwear market are quite diverse: a hypermarket; supermarket; discounter; cash & carry; shoe salon; cassette; boutique and stock store. Moreover, a supermarket and a salon are the most common of them, retailer.ru reports.

However, in the mass economy segment of the shoe market, discounters are most common, attracting customers with low prices and a higher level of service than in the markets. The trade margin in them does not exceed 35%. Profitability remains at a low level and amounts to no more than 10%. The pricing policy is focused on making a profit due to the accelerated turnover of funds. Frequent updates to the discounter collection attract customers to visit these merchants. At the same time, the regular appearance of new products in them and often the low quality of products force buyers to return for a repeat purchase, RBC informs. Market research. ”

According to Intesco Research Group, “The shoe retail market. Current situation and forecast ”, the Russian footwear retail market is characterized by low consolidation: under existing ...
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