School collection of the Razgulyaev Blagoravova brand (rxb shoes) on Euro Shoes
RxBshoes school collection - at Euro Shoes
Luxury footwear brand RxBshoes, known for its elegant mules and chic art-print slippers, has added a children's footwear collection to its adult range. Models of sneakers for boys and ballerinas for girls in decent colors for the school are presented for the first time at the Euro Shoes exhibition in Moscow.
"Razgulyaev Blagonravova" (rxbshoes) at Euro Shoes in Moscow“We launched the collection right before the exhibition, and were preparing it for the exhibition,” says Mila Razgulyaeva-Blagonravova, founder of the brand. – It appeared in response to a request from our customers, who often asked us “the same shoes as you have only for children.” Demand gave birth to supply, we decided to try ourselves as manufacturers of children's shoes. For me, this was a serious step, I am very sensitive to quality, and I made sure that the shoes fit perfectly on the child's foot, so that they were correct from the point of view of orthopedics. Therefore, I figured out for a long time how to make children's shoes correctly, how to find the right soles so that the shoes are comfortable. I collected information from parents - what is missing, what I want, what is difficult to find. So far we have released only two models - sneakers and ballerinas, choosing a rather calm color scheme for them. Our customers have noticed that there are a lot of bright children's shoes on the market, and it can be difficult to find something simple and basic. We made basic models in muted colors. We don’t have anything bright, colorful and reminiscent of the fact that these are children’s shoes. It's like shoes for adults, just small sizes. Let it be for now. Next, we will look at the reaction of the consumer. If we realize that these are too simple models, then we will go in the direction of our usual familiar design and use the same patterns in children's shoes or ask some artists to develop children's patterns for us that we could use in the production of children's shoes. Now this line is for boys and girls of preschool and school age from 25 to 35 sizes.
In the RxBshoes branded boutique in Moscow, you can already purchase shoes from the brand's school collection at retail. Sneakers for boys in black, white, blue, peach colors are offered at a price of 9950 rubles, ballet flats for girls in red, black, blue, powder and burgundy - for 8900 rubles.
Visitors to the Euro Shoes exhibition in Moscow can get acquainted with the collection at the RxBshoes booth during the days of the exhibition in Moscow at the Expocentre from August 30 to September 2.
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