The Australian company Shoes of Prey went offline with the opening of its first shoe store in Sydney. The retailer will maintain the uniqueness of the brand concept in an offline format.
In the supermarket David Jones, where the brand's shoe store opened, shoes created by online shoppers are already on display.
Recall that the Shoes of Prey project was born on the Internet and is unique in that the buyer creates the design of all models of shoes using the site. The site is aimed at a female audience.
In 2010, the online service Shoes of Prey was named Australia's best retail project. Shoes of Prey has a representative office in Russia and the CIS, as well as a showroom in Moscow