Anti-crisis bulletin - watch video interviews with the leading companies of the Russian footwear market, participants of the Moscow international exhibition of shoes Euro Shoes Premiere Collection on the Shoes Report Youtube channel.
In the first issue - interview with Jacob Treskov, the founder of the company SOHO-Fashion, a large Russian distributor of footwear and accessories, whose portfolio includes well-known world-class brands: Clarks, Pepe Jeans London, Gant, Buffalo London and others.
The interview was published in the format of a conversation between experts about the shoe business. In a conversation with Yan Belyaev, CEO of the international wholesale shoe exhibition Euro Shoes Premiere Collection and Shoes Report Media, Yakob Treskov spoke about the changes that had taken place in his company against the backdrop of the pandemic, announced the revision of the concept of multi-brand SOHO footwear and accessories retail and the launch of an updated franchise program ...
“Everyone says the fast-fashion era is over. The desire of people to spend money on clothing and accessories that in two months will no longer be fashionable is rapidly diminishing. Everybody feels it. And we are with brands that are decades old. For example, the Clarks brand is 195 years old, and its flagship Desert-boot model is celebrating its 70th anniversary. This is exactly what customers are looking for, they buy high-quality footwear, a stable brand that will not change its image, footwear that can be used for many years, ”comments Jakob Treskov.