In the second quarter of 2012, 13% of all goods were purchased through the Internet in Moscow. This was reported by RIA Novosti with reference to a report on the state of the business climate in retail trade in Moscow and the Moscow Region prepared by specialists from the Higher School of Economics (HSE). For comparison, in April-June last year, the volume of goods purchased through online stores in the capital amounted to only 9%.
At the same time, in the Moscow Region, the share of online purchases fell from 12% in the second quarter of 2011 to 8% in April-June of 2012. In Russia as a whole, the volume of sales through the network decreased over the same time from 8% to 7%.
The HSE report is based on quarterly sample surveys of executives from approximately four thousand trading companies from the 78 regions of Russia. More than 200 organizations represented Moscow and Moscow Region.
At the end of June, the bulletin “Business Climate in Retail Trade in the Second Quarter of 2012 of the Year” was published on the HSE website, but it does not provide data on purchases made online.
In the 2011 year, according to estimates by the Data Insight research agency, the volume of retail electronic commerce in the 2011 year amounted to about 310 billion rubles. This year, according to analysts, this figure should grow by 22%, lenta.ru reports.