Showroom - the format of the future
19.09.2014 4286

Showroom - the format of the future

At the press conference “IT in retail”, experts noted that the future lies with showrooms. Given the general drop in retail margins, in the near future, classic stores will give way to showrooms with the possibility of ordering via the Internet, which is already quite developed in the electronics segment.

According to Yulia Sitnikova, an analyst in the research and consulting department at STORE STORES, retailers in the West have long been puzzled by the trend of turning ordinary stores into showrooms. “For example, large American retailers such as Walmart, Macy's, BestBuy, Sears integrate their online and offline sales channels to retain shoppers, providing shoppers with, among other things, the ability to order goods online and pick them up at a regular store. Apple Stores are also a good example, where offline stores are important, first of all, the image component.

Online retailers, on the other hand, are ready to go offline: for several years in a row, the world famous online retailer Amazon has announced its desire to open offline stores in the format of showrooms to strengthen communication with its customers. At the same time, it remains important for consumers to have the opportunity to look at the product live, and then decide how to purchase it: in the store or online - therefore, it is impossible to completely abandon the traditional store; This is the importance of the showroom: the showroom can serve the purpose of creating an emotional connection with the consumer, communicating the brand philosophy to him, and strengthening the brand image, ”the expert added.

At a press conference "IT in retail", experts noted that the future lies with the showrooms.

Latest News

Geox presented its fall-winter 2021 collection in Milan

Italian footwear and apparel brand Geox has unveiled a new season as part of Milan Fashion Week. The collection includes models of men's and women's shoes for every day, the main feature of which is traditionally for Geox "breathable" properties.
02.03.2021 83

Interview with Friedrich Naumann, CEO of Wortmann Vostok, official representative of Tamaris in Russia

About what the year of the pandemic was for the German brand Tamaris, about the challenges of the time, the support of partners in the crisis, the impact of online technologies, and about the brand's new collection with Friedirch Naumann, CEO of Wortmann Vostok, the official ...
01.03.2021 78

The only exhibition of European footwear brands in Russia EURO SHOES premiere collection opened in Moscow today

Moscow, March 1, 2021. The largest international exhibition of footwear, bags and accessories in the total look format has started in the capital's event hall MAIN STAGE. Manufacturers from Germany, Italy, Spain, Turkey and other European countries represent ...
01.03.2021 308

Farfetsh will cooperate with Bosco di Cilegi

Farfetsh, one of the world's largest online platforms for the sale of fashionable goods, has entered into a cooperation agreement with Bosco di Cilegi, a major player in the Russian luxury fashion market. In the course of cooperation, the online platform ...
01.03.2021 123

"Honest Mark" transfers the participants of the marking system to electronic document flow

The operator of the labeling system - CRPT - drew up a plan for the transition to electronic document management for those who work with labeled goods. According to the decree of the government of the Russian Federation of December 25.12.2020, 2273 No. 1, from January 2022, XNUMX, use only ...
01.03.2021 155
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning