Showroom - the format of the future
19.09.2014 4977

Showroom - the format of the future

At the press conference “IT in retail”, experts noted that the future lies with showrooms. Given the general drop in retail margins, in the near future, classic stores will give way to showrooms with the possibility of ordering via the Internet, which is already quite developed in the electronics segment.

According to Yulia Sitnikova, an analyst in the research and consulting department at STORE STORES, retailers in the West have long been puzzled by the trend of turning ordinary stores into showrooms. “For example, large American retailers such as Walmart, Macy's, BestBuy, Sears integrate their online and offline sales channels to retain shoppers, providing shoppers with, among other things, the ability to order goods online and pick them up at a regular store. Apple Stores are also a good example, where offline stores are important, first of all, the image component.

Online retailers, on the other hand, are ready to go offline: for several years in a row, the world famous online retailer Amazon has announced its desire to open offline stores in the format of showrooms to strengthen communication with its customers. At the same time, it remains important for consumers to have the opportunity to look at the product live, and then decide how to purchase it: in the store or online - therefore, it is impossible to completely abandon the traditional store; This is the importance of the showroom: the showroom can serve the purpose of creating an emotional connection with the consumer, communicating the brand philosophy to him, and strengthening the brand image, ”the expert added.

At a press conference "IT in retail", experts noted that the future lies with the showrooms.

Latest News

Dior presented "high" strappy sandals at Paris Fashion Week

Floral print and an endless number of shin straps are the new style of Dior shoes, showcased in the brand's spring-summer 2023 collection at Paris Fashion Week. Strappy sandals come with fine mesh knee socks in black and…
28.09.2022 161

Bottega Veneta set the shoe trends at Milan Fashion Week

One of the most interesting shoe collections that was shown at the recent Milan Fashion Week was the collection of the Italian luxury brand Bottega Veneta, part of the Kering Group. This is the second collection of the brand, created by the efforts of…
28.09.2022 169

Sales of clothing and footwear in Russia decreased in units, but increased in value

According to a study by the Check Index resource of the fiscal data operator OFD Platform (takes into account data from 1,1 million online cash registers in Russia), conducted at the request of RBC, the volume of clothing and footwear sales in Russia fell sharply in the spring of 2022, but ...
26.09.2022 259

Milan MICAM recorded 35 visitors

A major exhibition event was held in Milan, bringing together international professional exhibitions MICAM, Mipel, TheOneMilano and HOMI Fashion&Jewels. The total number of guests of the exhibition project, which took place from 18 to 20 September 2022 in…
26.09.2022 187

Furla presented a new clutch at Milan Fashion Week

Furla discovered the infringement of women's rights in the music scene and released a protest limited collection of bags. The collection is based on a new model of the Metropolis cross-body clutch bag…
25.09.2022 244
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning