On advertising campaign with Zendaya
Swiss sportswear and footwear brand ON has chosen Zendaya as its ambassador
27-year-old American actress and singer Zendaya became the ambassador of the sportswear and footwear brand On, founded in Zurich in 2010 by Olivier Bernhard, David Alleman and Caspar Coppetti. ON is counting on such a partnership – the young sports brand’s bid to play on the same field with Nike, Adidas and Puma.
“It’s no secret that I’ve been a big fan of On for a long time. I always wear them on set, when I'm traveling, when I'm rehearsing, or when I'm walking my dog. So, in this way, I close the circle by formalizing this partnership,” the actress told her 185 million followers on the social network Instagram banned in Russia (owned by Meta, a recognized extremist organization in Russia).
As part of the partnership between the singer and the sports brand, an advertising campaign was implemented under the direction of artist and director C Prinz, who has already shot music videos, as well as films for YSL, Givenchy and Nike.
It is assumed that following the example of Puma, a brand that in 2016 strengthened its marketing component by joining forces with American popular singer Rihanna, On's partnership with Zendaya may well become an impetus for the further development of the brand, opening up opportunities for it not only in the niche of sportswear and footwear , but also in the life style segment.
In 2010, On began by gaining an audience of cross-country and track runners before expanding its reach to other sports, including tennis. In September 2021, On shares began trading on the New York Stock Exchange. On's sales turnover last year reached 1,79 billion Swiss francs (1,84 billion euros). The projected turnover for 2024 is CHF 2,29 billion.
27-year-old American actress and singer Zendaya became the ambassador of the sportswear and footwear brand On, founded in Zurich in 2010 by Olivier Bernhard, David Alleman and Caspar...
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