Rieker
Sioux relied on completeness
05.02.2013 3358

Sioux relied on completeness

In the “Autumn-Winter 2013 / 14” collection, the Sioux shoe brand introduced models with an extended size range. According to the company, Sioux turned to the target group, undeservedly “deprived of attention”, namely to the owner of a large shoe size or a large full foot.

The size range in the collection is presented by models from 15 to 50 sizes. The company has developed a new last for extra-full models. According to Sioux experts, expanding the target audience will increase sales and attract a new category of buyers. According to the company, extra-full-size footwear is worn by 2-3% of the adult population, with a large overweight - about 15% of the population.

In the “Autumn-Winter 2013 / 14” collection, the Sioux shoe brand introduced models with an extended size range. As reported in the company Sioux turned to the target group, undeservedly “deprived of attention”, ...
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