Skechers sues Steve Madden. According to the plaintiff, a model called Setta, part of the Steven line by Steve Madden, reproduces key details of the Skechers Go Walk model.
“Skechers has invested heavily in the design, development and advertising of Skechers Go Walk,” explains Group COO David Weinberg. - We have created a recognizable image and name that are associated with Skechers. Even if we are for healthy competition, Steve Madden sells copies to Skechers distributors and other distributors. We believe this is causing us great harm. "
Skechers demands to recover damages and fine a competitor. And he warns that he will continue to do so with all brands that repeat the key elements of the concepts, as well as against distributors offering such products.