Companies charged $ 40 million for unfair sneaker advertising
American shoe maker Skechers will pay $ 40 million as a fine for unfair advertising, which claims that Shape-ups help lose weight without going to the gym, the Washington Post writes.
The U.S. Federal Trade Commission (FCS) was displeased by an advertisement in which Skechers claimed that wearing specially designed athletic shoes leads to weight loss, improved posture and increased muscle tone of the lower body without additional physical exertion. According to the FCS, the results of clinical trials that Skechers refers to in commercials are unreliable.
In addition, the FCS became aware that the chiropractor who painted the virtues of Shape-ups in the company's commercial is the spouse of one of the managers of the Skechers marketing division.
The company began production of “tonic” sneakers in the 2009 year. From that moment on, courts of various instances had repeatedly received individual and collective lawsuits of dissatisfied customers demanding to compensate for the costs of sports shoes that turned out to be ineffective.
Despite the fact that Skechers agreed to pay a fine, company representatives consider the allegations unfounded.
“We strongly deny all allegations and will defend our innocence in court. However, we cannot close our eyes to the constant legal costs and resolution of complaints throughout the country that have been received over several years, ”said a statement by company finance director David Weinberg.
This is not the first time that the FCS fines a sports shoe manufacturer for unfair advertising. In September 2011, Reebok had to pay $ 25 million to disappointed buyers of muscle-building Easy Tone sneakers, ria.ru reports.