Smart Look is a new commercial trend that manifests itself especially brightly in the summer in the metropolis.
Shoe stores can present a separate smart-line of shoes and offer it to customers under the sauce of a seasonal trendy trend. Platform shoes and sandals, loafers and monochrome casual sneakers in soothing colors are best suited for Smart Style this summer and autumn.
Natalya Timashova, Editor-in-Chief of the Shoes Report magazine, asked Galina Kravchenko, Director of the Assortment Department of the Fashion Consulting Group/@fcgmedia/, permanent expert and author of articles, to tell about the Smart Look style in everyday clothes, as well as what shoes to offer clients for it. about fashion trends for Shoes Report magazine, a permanent speaker of the business program of the Euro Shoes exhibition.
- The ancestor of the smart bow is the formal style, the capsule of which is based on: a jacket for women, a jacket for men and a costume group in general (trousers, skirts, sheath dresses, blouses and shirts). These are the products that are in trend right now.
- This summer we see suits, jackets, made in bright, vibrant colors, up to neon colors. Many foreign and Russian brands have rebuilt and offer more suit trousers. Most often, these are palazzo designs and straight lines.
Factors influencing the demand for the Smart casual trend:
1. The new reality of the mobilization economy forces us to "keep ourselves in hand." The suit, like nothing else, allows you to keep the outer shape - "draws a figure" and the inner core.
2. One suit allows you to have a whole set of bows and look more presentable and solid. For a buyer who saves, this option is very important.
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