On the Moscow market of inexpensive clothes and shoes, a struggle is unfolding for a trademark.
The Funny Prices No. 1 network plans to expand the business and register its own trademark to protect it from competitors. With 63 stores in Moscow and the region with a total area of 23 thousand square meters. m., the company is looking in the metropolitan area for premises for new outlets ranging from 180 to 600 square meters. m, and plans to open six new stores to eight new stores that have already been opened since the beginning of 2015. The network is developing a concept for the development of franchising in the regions of Russia, where small shops with an area of about 150 sq. M are already operating. m, where in addition to clothes and shoes are also sold household appliances and bedding.
Another Moscow chain "Ridiculous Prices" has more than 200 stores in Moscow and the Moscow region, in which, in addition to clothing and footwear, it sells household chemicals, cosmetics, toys and accessories and plans a large-scale expansion into the regions. Regional networks of the same name with a similar line of goods exist in St. Petersburg, Kazan, Ufa, Omsk and other cities.