Soho at Brand City
31.10.2012 4191

Soho at Brand City

The multi-brand boutique of shoes and accessories Soho became the tenant of the outlet center BrandCity. Its opening is scheduled for November 2012. The transaction was advised by ASTERA in an alliance with BNP Paribas Real Estate.

SOHO is a premium class retail chain specializing in the sale of footwear and accessories in Moscow and the regions. Soho salons offer casual, classic, sport, kids trends of such world-famous brands as: Tommy Hilfiger, Gant, Marc O'Polo, Napapijri, Laurel, Pantofola d'Oro, Smith's American, Fossil, Samsonite, Kickers, Belmondo , OTTO Kern, Pierre Cardin, Tom Tailor, Cruyff, Gola. According to the owners of the chain, the products are carefully selected by specialists from the world market - designers, marketers, buyers, technologists.

Soho salon will be the eighth in Moscow. It will occupy a space of 150 square meters on the 1st floor of the BrandCity Outlet Center, located at the 26th km of the Moscow Ring Road.

BrandCity is a reconception and reconstruction project for the Waymart shopping and entertainment center, which has been operating since 2002. The total area of ​​the object is 30 sq.m. For the comfort of car owners, ground parking for 000 cars is organized. Today, the outlet center presents such brands as: Baldinini, AllSeasons, Samsonite, Sportmaster, X-Persona, Redmond, S Class, Jenny, LaRose, Jewelery, Coffee Cantata, For Soul and Soul, Porsche Design ...

“Soho stores are known in the market for their high quality. They have already won consumer confidence. The demand for products has been formed. I am sure the retailer's salon in the Brand City outlet center will be popular with customers. Moreover, according to the atulet concept, discounts will be provided on the model in the amount of 30-70% ”, - comments Olga Zbrueva, Head of Customer Service Department of ASTERA in an alliance with BNP Paribas Real Estate.

The multi-brand boutique of shoes and accessories Soho became the tenant of the outlet center BrandCity. Its opening is scheduled for November 2012. The transaction was advised by ASTERA in an alliance with ...
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