The Russian distributor and retailer Soho Fashion Group is actively expanding its portfolio of its own brands this year. In December, she received the right to distribute the shoe line of the German fashion brand JOOP !.
JOOP brand! founded by German designer Wolfgang Jopp in 1987. As it evolved from the designer clothing brand JOOP! has become a lifestyle brand positioned at the top of the mid-price segment. The line of shoes is included in the JOOP brand collection! in the mid-90s. Today the license for the production of footwear and accessories under the JOOP brand! belongs to Muller & Meirer, which produces a number of footwear collections of world famous brands. JOOP shoes! ideal for city dwellers who always strive to look stylish and natural at the same time.
In 2020, the Soho Fashion Group's brand list has significantly expanded and began to include more than 20 brands, including well-known footwear brands: Clarks, Gant, Pepe Jeans London, Emu Australia, Bugatti, Strellson, Camel Active and others.
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