Sneakers from the collection Pepe Jeans fall-winter 2017 / 18
Soho Fashion presented a collection of autumn-winter 2017
Soho Fashion, a network of multi-brand shoe stores, has unveiled its new collection of shoes and accessories for the 2017 fall-winter season. The emphasis of the collection is on sports-style shoes, but there is also a classic in it.
Among the shoe brands represented in the Soho Fashion autumn collection are Clarks, Diesel, Gant, Marc O 'Polo, Pepe Jeans, Emu Australia, Napaoijri, traditional for this network. The palm is still held by a casual sport. The main models are sneakers and sneakers, which are gaining more and more popularity against the backdrop of street style fashion that has penetrated even into offices. However, it was not without the always relevant classics.
An example of the symbiosis of classic and sporty styles is the Clarks collection of men's shoes. As always, the Clarks Original line has deserts in different colors, leather and suede, with different soles, including a new model of deserts on the EVA sole, and leather boots from the English classic series (low and high) - on goodyear soles , suede sports shoes. The Clarks brand offers men and women brogues and monks, as well as high-insulated boots with a rubberized upper, designed in collaboration with technology innovator British designer Christopher Raeburn.
Separately, it is worth noting a very original model of classic-style boots with a removable top made of waterproof fabric, which allows the shoe owner to get to work on a bicycle without rileatherg messing up his office suit.
The Clarks women's collection includes, among other things, elegant heeled shoes, most often it is a steady heel. It is at Clarks that you can always find Mary Jane style women's shoes.
This season, the Soho Fashion store collection has replenished with two new brands - this is the British brand of British shoes Knights and the French brand of elegant bags Maison Pourchet, which is distinguished by a restrained laconic style.
In terms of accessories, it is impossible to get past gift sets from the sock brand Happy Socks, which this season presented a collection based on the immortal hit The Beatles ellow Yellow Submarine, as well as socks created in collaboration with the popular DJ in Europe and America, Steve Aoki.
Soho Fashion, a network of multi-brand shoe stores, has unveiled its new collection of shoes and accessories for the 2017 fall-winter season. The emphasis of the collection is on sports-style shoes, but in it ...
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Italian brands go to Euro Shoes
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Antelope, the legendary brand of children's shoes, will take part in the next industry exhibitions
The Antelope brand was founded in 1998 and has since become one of the most famous Russian brands of children's shoes. A significant increase in wholesales and high demand among the target audience formed the decision on the need for the brand to participate in industry exhibitions and its further promotion in Russia and abroad.
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Tamaris has taken into account the main trends in the fall-winter 21/22 collection
The new collection of the German footwear brand Tamaris autumn-winter 2021/22 organically combines the main trends of the season: the platform and the heel-glass. The colors of the collection are lilac, walnut and dark red.
S.Oliver fall-winter 2021/22 collection - premiere of new creative director of the brand Thomas Bull
The new creative director of s.Oliver footwear, Thomas Bull, has presented his first collections for women, men and children for the fall-winter 2021/2022 season. When creating models for every day, the designer did not lose sight of fashion trends.
Business program at the Euro Shoes exhibition
The business program will take place on the second and third working days of the exhibition - March 2-3, the speakers will touch upon the most pressing topics and issues for the shoe retail in Russia. As in previous years, the program of seminars and trainings will be rich and very interesting. Among the speakers are leading experts in the field of marketing, visual merchandising and window dressing, sales, buying, trend forecasting.
The mobile application of the Detsky Mir network has been downloaded by over 6 million people
The Detsky Mir Group of Companies, which owns the chain of children's goods stores of the same name, noted the record number of downloads of its own mobile application, Detmir, launched in December 2019. In just a year of existence, the Detmir application, the number of application users reached more than 7,8 million. In 2020, it was downloaded 6 million times, more than 17,4 million orders were placed through the application, ”the retailer said in a press release.
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In 2001, the Bürgerschuhe trademark was registered in Russia. Today Bürgerschuhe is the largest shoe factory in the north-west of the country for the production of modern, comfortable shoes, a full-cycle enterprise where everything is done - from shoe lasts and components to finished shoes.
Instagram content ideas
The topic of filling a commercial profile, it would seem, has already been studied far and wide. At the same time, there are a lot of faceless, similar and boring accounts in the online space. Accidentally getting to such pages, you quickly scroll through them, and if you suddenly subscribe, then unsubscribing in the shortest possible time is inevitable. In this article, SR expert Elena Vinogradova decided to move away from theory and share practical cases that she liked from a professional and consumer point of view.
“There was a light at the end of the tunnel…” Participants in the shoe market on the situation in the industry.
2020 became a crisis year for the real sector of the economy and the footwear industry. Shoes Report talked to wholesalers, Mikhail Kryuchkov, head of the Paloma distribution company, which represents a number of Spanish shoe brands on the Russian market, and Renat Malikov, co-owner of Tuffoni, which develops the shoe brand of the same name. The conversation was about the specifics of the current crisis, about “is there a light at the end of the tunnel” and when this “tunnel” will end.
Shoe trends for the spring-summer 2021 season. Rustic style, harmony of opposites and nostalgia for the 80s
The autumn exhibition of shoes and accessories MICAM, which took place from September 20 to 23 at the Milan Fiera Milano Rho exhibition center, alas, did not gather the number of exhibitors and visitors. There is no need to explain the reasons to anyone. The 90th exhibition for the first time in the history of this industry event, which is most important for the shoemakers in Italy and the entire Old World, was held in a truncated format. Nevertheless, the organizers tried to preserve all exhibition events, including presentations of collections and fashion trends. Experts from the British trend bureau WGSN presented the trends that will determine shoe fashion in the spring-summer 2021 season: Homespun - rustic minimalism combined with traditional values, TransForm - hopes beyond the crisis and harmonization of opposites and GameScape - a nostalgic journey back to games 80s, and the union of the real and the virtual.
Euro Shoes premiere collection, the only industry exhibition of footwear from Europe in Russia, will take place on March 1-4 in Moscow
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Zenden Group launched a new retail format - 4: 0 store
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adidas and Pharrell Williams unveil the Triple Black collection
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Christian Louboutin announces orange as the "new black"
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Classification of shoes. Rules for constructing a commodity classifier
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EURO SHOES PREMIERE COLLECTION at the new MAIN Stage
Register for EURO SHOES PREMIERE COLLECTION at the new MAIN Stage!Book the Holiday Inn Taganskaya hotel at special prices!
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The formula for perfect sales in a shoe store. Why is retail success 90% dependent on the human factor?
In the world there are a huge number of companies and specialists who conduct regular research in the field of sales. And one of the most important questions that everyone is looking for the answer to is what determines the success of a sale. In these studies, many factors are usually analyzed, both individually and collectively. Among these factors are: the location of the store, the correct assortment matrix, the image and reputation of the company offline and online, the atmosphere of the retail space (visual merchandising, flavor, music, lighting), the loyalty program, and much more. And yet, the main thing that all studies prove is that the success of a sale largely depends on the human factor, whose share is from 73 to 90%. Our expert SR Maria Gerasimenko agrees with this conclusion
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EURO SHOES is the only exhibition of European brands in RUSSIA!
Dear buyers and visitors of the exhibition!
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In many businesses, sales management is a headache for the CEO. The human factor is extremely difficult to take under control, but this is exactly what should happen if ambitious goals are set in the conditions of stagnation in the footwear and accessories market. Therefore, practical experience and specific positive results achieved by certain companies are very interesting. In this article, SR regular author and expert Evgeny Danchev shares case studies from his practice of consulting retail stores.
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Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
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“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Fur, and not only: types of lining
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How to fire a worker without tears, scandal and trial
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
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Key models of the range of women's shoes for the fall-winter season 2016 / 17
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