Centipede moves to a new level
A new stage of implementation of the project to create a network of branded children's footwear stores has started, within the framework of which work is being carried out simultaneously in several directions. The logo "Centipedes", the development of which was reported earlier, has already been sent for registration to the Chamber of Commerce and Industry. Another, no less important, direction is the preparation of a document that will regulate the participation of retail stores in the new project. At present, the agreement is under legal review, after which it will be approved and presented to the audience.
In parallel, tasks were sent to ElitMaster for the development of the website of the future chain of company stores and in RA Voskhod for the preparation of an advertising campaign, the period of which will be specified in accordance with the stages of project development. In addition, negotiations are underway with advertising and production companies for the production of souvenir products and materials necessary for the design of Centipede stores.
“Work in all areas is proceeding quite dynamically, which indicates the active development of the project. Upon completion of these works, we plan to hold a series of presentations of a new network of company stores for our partners, ”said Alexander Borodin, Manager of Mila - Wholesale Shoes.
A new stage in the implementation of the project to create a network of branded stores of children's shoes has begun, within the framework of which work is being carried out simultaneously in several directions. Already sent for registration ...
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Lamoda launches its own clothing and footwear brand
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Louis Vuitton opens a new factory in Italy
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American buyers couldn't buy Birkin bags and sued Hermès
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The Euro Shoes @ CAF exhibition was successfully held in Almaty
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We are ready for active development in the Russian market
Friedrich Naumann, CEO of the Tamaris brand, told Shoes Report about the company’s ambitious plans, business development in Russia and expansion of the retail network, and also shared details about new collections and launches.
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Coach turned to Big Data analysis and won the interest of a young audience
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Fashion Week takes place in Moscow
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Fashion trends Fall-Winter 2023/24 for commercial footwear purchases
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MSCHF and Crocs launch "Big Yellow Boots"
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The Portuguese association of shoe manufacturers APICCAPS published the 13th edition of the international statistical bulletin World Footwear Yearbook for 2023, according to which in 2022 the production and export of shoes worldwide increased by 7,6% and 9%, respectively, and the world production of shoes reached 23,9 billion couples and returned to pre-pandemic levels.
Rostov footwear brand Novak presented a collection of sneakers and sneakers
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How to create selling visual content for online based on the identified unique selling proposition?
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How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
The whole truth about Bayer. Who is he and how to become one?
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Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
