Rieker
Mila’s cooperation with Antelope TM is moving to a new stage
29.12.2011 2293

Mila’s cooperation with Antelope TM is moving to a new stage

Mila's cooperation with TM Antelope is entering a new stage. The parties are negotiating to launch the process of automatic unloading of residues from the manufacturer's warehouse and to promote the brand in the Ural region. To accomplish the first task, Mila's IT specialists formulated and sent to Antelope Pro a list of recommendations for packaging, shoe labeling and paperwork. The implementation of these recommendations is necessary for the organization of effective data exchange.

As for the promotion of Antelope TM in the Urals, first of all, the partners intend to agree on a budget, discuss key positions of the advertising campaign, as well as the period and timing of its implementation. “Antelope shoes are recognizable and in demand by customers, but the brand’s potential is much higher, the results of marketing research show this, therefore we are confident that the promotion will significantly strengthen the position of Antelope TM in the shoe market of the Ural region, especially since there is a similar experience I already have it, ”said the manager of Mila - shoes wholesale, Alexander Borodin.

Recall that the company "Antelope Pro" was created in 1998 and today has become one of the largest Russian manufacturers of children's shoes in bulk. Every year, the factory produces more than one million pairs of shoes for children of all ages.

 The parties are negotiating to launch the process of automatic unloading of leftovers from the manufacturer's warehouse and promote the brand in the Ural ...
5
1
Rating

Latest News

Hundreds of Russian brands took part in Moscow Fashion Week

The Moscow Fashion Week has come to an end, bringing together hundreds of Russian brands. For seven days, more than 450 designers presented their collections at several iconic venues in the capital - Zaryadye, VDNKh, Tverskaya Square, GUM, on the square ...
01.07.2022 128

New Balance is ready to present its version of clogs

A pair of New Balance clogs made of integrated EVA foam will be released before the end of the week in the South Korean market. The Boston-based brand is one of the latest to follow the water-resistant trend…
01.07.2022 121

21st Congress of the International Union of Shoe Industry Specialists UITIC will be held in Italy

The next UITIC Congress, the first since the 20th edition held in Portugal in 2018, will take place in September 2023 in Milan and Vigevano. This will mark the return of the event to…
01.07.2022 101

Fashion retailers in Shanghai are trying to get rid of stock

Nearly a month after Shanghai lifted its strict COVID-19 lockdown, retailers are struggling with a backlog of unsold items. While cautious consumers are still avoiding shopping...
01.07.2022 102

Off-White's second collaboration with British luxury brand Church's is out

Off-White has unveiled a second version of Second Church Oxfords featuring Virgil Abloh's signature meteorite craters.
30.06.2022 224
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning