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Mila’s cooperation with Antelope TM is moving to a new stage
29.12.2011 1878

Mila’s cooperation with Antelope TM is moving to a new stage

The cooperation of Mila with TM Antelope is moving to a new stage. The parties are negotiating the launch of the process of automatic unloading of residues from the manufacturer’s warehouse and promotion of the brand in the Urals region. To accomplish the first task, Mila IT specialists formulated and sent to Antilope Pro a list of recommendations for packaging, labeling of shoes and documentation. The implementation of these recommendations is necessary for the organization of effective data exchange.

As for the promotion of Antelope TM in the Urals, first of all, the partners intend to agree on a budget, discuss key positions of the advertising campaign, as well as the period and timing of its implementation. “Antelope shoes are recognizable and in demand by customers, but the brand’s potential is much higher, the results of marketing research show this, therefore we are confident that the promotion will significantly strengthen the position of Antelope TM in the shoe market of the Ural region, especially since there is a similar experience I already have it, ”said the manager of Mila - shoes wholesale, Alexander Borodin.

Recall that the company "Antelope Pro" was created in 1998 and today has become one of the largest Russian manufacturers of children's shoes in bulk. Every year, the factory produces more than one million pairs of shoes for children of all ages.

The parties are negotiating the launch of the process of automatic unloading of residues from the manufacturer’s warehouse and promotion of the brand in the Ural region.
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