Rieker
Mila’s cooperation with Antelope TM is moving to a new stage
29.12.2011 2422

Mila’s cooperation with Antelope TM is moving to a new stage

Mila's cooperation with TM Antelope is entering a new stage. The parties are negotiating to launch the process of automatic unloading of residues from the manufacturer's warehouse and to promote the brand in the Ural region. To accomplish the first task, Mila's IT specialists formulated and sent to Antelope Pro a list of recommendations for packaging, shoe labeling and paperwork. The implementation of these recommendations is necessary for the organization of effective data exchange.

As for the promotion of Antelope TM in the Urals, first of all, the partners intend to agree on a budget, discuss key positions of the advertising campaign, as well as the period and timing of its implementation. “Antelope shoes are recognizable and in demand by customers, but the brand’s potential is much higher, the results of marketing research show this, therefore we are confident that the promotion will significantly strengthen the position of Antelope TM in the shoe market of the Ural region, especially since there is a similar experience I already have it, ”said the manager of Mila - shoes wholesale, Alexander Borodin.

Recall that the company "Antelope Pro" was created in 1998 and today has become one of the largest Russian manufacturers of children's shoes in bulk. Every year, the factory produces more than one million pairs of shoes for children of all ages.

 The parties are negotiating to launch the process of automatic unloading of leftovers from the manufacturer's warehouse and promote the brand in the Ural ...
5
1
Rating

Latest News

Geox chose actress and TV presenter Yulia Vysotskaya as brand ambassador

The Italian brand Geox presented its first brand ambassador in Russia, actress and TV presenter Yulia Vysotskaya, and presented a new capsule collection of shoes and accessories for the spring-summer 2023 season, on which Geox designers worked…
09.12.2022 264

In St. Petersburg and the region, the volume of commissioning of warehouse real estate approached a record

According to the consulting company Nikoliers, in 2022, about 343 sq. m of quality warehouse space. This is 2,1 times higher than the figure for the whole of 2021, when…
08.12.2022 317

Uzbek shoemakers gather at Euro Shoes

Yan Belyaev, founder of the Euro Shoes premiere collection exhibition, and Uzcharmsanoat Fahriddin Boboev, chairman of the Association of Footwear Manufacturers of Uzbekistan, met at the BIOT-2022 international exhibition in Moscow and confirmed the importance of participation…
08.12.2022 252

Bata launches shoe collection made from recycled plastic bottles

Bata presented a collection of their Power brand called Love Ocean. The collection includes athletic-style shoes with lightweight and breathable uppers made from recycled single-use plastic bottles.
07.12.2022 305

Stores of Turkish brands will open instead of Mark & ​​Spencer and Gap in Russia

Stores of Turkish fashion brands Network, Beymen, Mudo will open at Mark & ​​Spencer and Gap squares, which are shutting down business in Russia, the telegram channel reports…
07.12.2022 488
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning