Soho
Social networks are becoming a popular sales channel
21.01.2015 3822

Social networks are becoming a popular sales channel

At the end of 2014, the volume of online trading in Russia amounted to about 20 billion dollars. And one of the leading ones was the fashion segment amid the popularization of social networks.

According to the Association of Internet Trading Companies (AKIT), about 13% of online trading falls on the fashion segment. At the same time, new ways of sales are being outlined in the online sphere, in particular social networks.

The popularity of social networks as trading platforms is due to the minimum "entry" costs and the ability to work on pre-order. Thus, the costs of purchasing goods are significantly reduced.

Analysts estimate that the conversion of the online store varies from 1,2 to 1,4%, while this indicator of the account on social networks is about 2-2,5%. The difference is significant, especially considering the fact that they spend much less on social media ads to attract attention.

AKIT also noted that at present, users buy the most popular and fashionable items on social networks.

At the end of 2014, the volume of online trading in Russia amounted to about $ 20 billion. And one of the leading was the fashion segment against the background of the popularization of social ...
5
1
Rating

Latest News

Paco Rabann dies at 88 in France

A Spanish-born designer whose style has become synonymous with space age aesthetics, Paco Raban has passed away at the age of 88 during…
04.02.2023 60

One of the founders of the National Shoe Union Sergey Prytkov passed away

Sergei Prytkov, one of the founders of the National Shoe Union (NOBS), an industry organization that brings together manufacturers, suppliers and sellers of footwear, passed away at the age of 66 ...
03.02.2023 119

Tiffany and Nike Unveil Joint Air Force Capsule

The result of the Tiffany-Nike collaboration was briefly kept under wraps with the Nike Air Force 1 in black suede with Nike's signature comma in Tiffany Blue. From the jewelry brand of shoes also got placed on the heel of sneakers ...
03.02.2023 298

Architectural shoe brand Nicholas Kirkwood is shutting down

British designer Nicholas Kirkwood has taken the decision to shut down his eponymous shoe brand after 18 years of development. Founded in 2005, Nicholas Kirkwood is a luxury brand known for its innovative and architectural…
02.02.2023 303

Ferragamo reports revenue growth in 2022

Italian luxury group Salvatore Ferragamo reports sales growth in 2022 in all regions except Asia-Pacific, where growth slowed due to quarantine measures related to the spread of…
01.02.2023 293
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning