The program is designed specifically for the tasks and needs of the factory and allows you to remotely conduct a survey of regional trade experts, which will cut off obviously unpromising models at the initial stage.
“The selection of models for future collections is a kind of sieve, where an experimental pair of shoes goes through several stages,” says Elena Brodatskaya, chief assortment specialist. The first stage is the artistic council, where the factory's specialists - fashion designers, technologists, marketers evaluate shoes in terms of comfort, appearance, demand. It is important to take into account the opinion of each of the specialists, because the commercial success of the model depends on it. Shoes with uncomfortable last or unfashionable style of shoes are unlikely to win the recognition of buyers. Unichel footwear is sold in 35 regions of Russia from Murmansk to Chita, and each of them has its own demand, needs and tastes. For example, in Surgut, winter boots are needed only with natural fur, and in Voronezh, the same ones are better sold, but with faux fur, because they are cheaper. It was at this stage that we really lacked the opinion of regional trade specialists - those who form the order of footwear for the factory and ensure sales in their region. "
Now the factory is working on the creation of the spring-summer collection of 2015 of the year. Experimental models are photographed and uploaded to the factory’s closed corporate catalog. Each regional representative has his own personal account, where he sees the collection, evaluates the models according to a number of specified parameters and can leave a text review. Evaluation from one to five points is carried out according to the basic parameters specified in the program automatically: appearance, style, color, design and accessories. From the points obtained, an assessment is made for each of the models and an overall rating.
Working with the new online resource, according to the factory’s specialists, will allow a more flexible and individual approach to the development of the assortment, which means more accurately understand the needs of customers and offer the really needed product.