Specialists of the Unichel shoe factory have developed a new online resource for analyzing and evaluating models at the stage of preparing the collection.
07.04.2014 3693

Specialists of the Unichel shoe factory have developed a new online resource for analyzing and evaluating models at the stage of preparing the collection.

The program is designed specifically for the tasks and needs of the factory and allows you to remotely conduct a survey of regional trade experts, which will cut off obviously unpromising models at the initial stage.

“The selection of models for future collections is a kind of sieve, where an experimental pair of shoes goes through several stages,” says Elena Brodatskaya, chief assortment specialist. The first stage is the artistic council, where the factory's specialists - fashion designers, technologists, marketers evaluate shoes in terms of comfort, appearance, demand. It is important to take into account the opinion of each of the specialists, because the commercial success of the model depends on it. Shoes with uncomfortable last or unfashionable style of shoes are unlikely to win the recognition of buyers. Unichel footwear is sold in 35 regions of Russia from Murmansk to Chita, and each of them has its own demand, needs and tastes. For example, in Surgut, winter boots are needed only with natural fur, and in Voronezh, the same ones are better sold, but with faux fur, because they are cheaper. It was at this stage that we really lacked the opinion of regional trade specialists - those who form the order of footwear for the factory and ensure sales in their region. "

Now the factory is working on the creation of the spring-summer collection of 2015 of the year. Experimental models are photographed and uploaded to the factory’s closed corporate catalog. Each regional representative has his own personal account, where he sees the collection, evaluates the models according to a number of specified parameters and can leave a text review. Evaluation from one to five points is carried out according to the basic parameters specified in the program automatically: appearance, style, color, design and accessories. From the points obtained, an assessment is made for each of the models and an overall rating.

Working with the new online resource, according to the factory’s specialists, will allow a more flexible and individual approach to the development of the assortment, which means more accurately understand the needs of customers and offer the really needed product.

The program is designed specifically for the tasks and needs of the factory and allows you to remotely conduct a survey of regional trade experts, which will cut off obviously unpromising models ...
5
1
Rating

Latest News

Christian Louboutin teams up with Idris and Sabrina Elba

French shoe designer Christian Louboutin has teamed up with celebrity couple British actor Idris Elba and his wife Sabrina, an actress and model of Somali origin, to release a capsule collection inspired by African culture -...
14.06.2024 117

Golden Goose received admission to public listing in Milan

The admission of Italian luxury sneaker manufacturer Golden Goose to list on the Milan stock exchange Euronext Milan has been approved by Borsa Italiana and the Italian supervisory authority CONSOB. The first day of trading is expected on 21...
14.06.2024 113

Lamoda launched its own footwear brand Founds

Russian online retailer Lamoda is expanding its line of own brands. To the new clothing brands Mademan and Nume, launched this spring, Founds has been added, under which men’s and women’s…
13.06.2024 172

Hiker opens a store in Vladivostok

The Hiker multi-brand store chain has become federal. In Vladivostok, in the Kalina Mall shopping center at Kalinina, 8, the sixth retail outlet of the chain was opened. This is the first regional store of the chain located outside the Central Federal District. The range consists of…
13.06.2024 181

Lamoda cancels the fee for goods acceptance and increases the shelf life

Online retailer Lamoda, specializing in the sale of Fashion category goods, announces changes in work with partners who work with the marketplace using the FBO (Fulfilment by operator) model, that is, with those who store…
13.06.2024 474
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning