Sport Casual Moscow Exhibition and presentation of sportswear and footwear will be held in Moscow on January 19-21, 2026.
From January 19 to 21, 2026, the 22nd SPORT CASUAL MOSCOW exhibition and presentation will take place at the Izmailovo Alfa Hotel in Moscow. The exhibition features sportswear, casual wear, and travel apparel, footwear, accessories, as well as production technologies, materials, and equipment. The exhibition is organized with the support of the Russian Ministry of Industry and Trade and the Russian Outdoor Group.
The exhibition first took place in January 2014, and since then, the organizers have accumulated extensive experience, transforming the event into a unique professional business club uniting enthusiasts in the sports and outdoor apparel and gear segments who are committed to the quality of their products, committed to development, and have established themselves as reliable suppliers and partners. All exhibitors undergo a rigorous selection process, and participation in SPORT CASUAL MOSCOW is a mark of quality for companies. In January 2025, the exhibition was attended by 870 professionals from 103 Russian cities.
The exhibition is held strictly in a B2B format. Exhibitors at SPORT CASUAL MOSCOW are primarily Russian manufacturers of sportswear and casualwear, footwear and accessories, headwear, hosiery, and camping equipment, as well as suppliers of fabrics and accessories, developers and manufacturers of equipment and technology, and representatives of technology companies. From the very beginning, the exhibition's concept was based on the idea of promoting domestic businesses, which is especially relevant today. This doesn't mean, however, that foreign companies and brands are not represented: they are present, but they also undergo a careful selection process.
The exhibition includes the main exhibit – pre-order of sports and children's collections for the fall-winter 2026/27 season, as well as thematic exhibits: "Equipment/Sport Equip", "Fitness Club", Kid&Junior Fashion and "SportCasual Technologies".
Participants of the exhibition: Russian manufacturers of sports and casual clothing for low temperatures, suppliers of footwear and accessories, headwear, hosiery, equipment for tourism, as well as suppliers of fabrics, equipment, fittings.
The exhibition will feature a wide range of high-tech sports and outdoor footwear, including classic sneakers, running and fitness shoes, trekking and mountaineering boots, and everyday membrane footwear for the autumn/winter season.
Distributors Alpindustria, Kant, Mir Rybolova, Moaks Sport, PK RED FOX, Primalp, Trassa Group will present the following shoe brands: AKU, ASOLO, DOLOMITE, EDITEX, FINNTRAIL, KAYLAND, KAMIK, KV+, LOMER, POLYVER, RAIDLIGHT, SALEWA, STROBBS, SWAMP, TREZETA, UN1TA, ZAMBERLAN.
The strength of the SPORT CASUAL MOSCOW format is its dynamic and rich business program. As in previous seasons, it includes presentations of new product samples, thematic roundtables featuring company owners and key figures in the sports and fashion industries, and educational seminars from market experts.
Access to the exhibition and business program is restricted to professionals, subject to prior registration on the website. This approach filters out casual, non-specialist visitors and allows exhibitors to connect exclusively with those interested in working with the company or brand and pre-ordering: representatives of retail chains, department stores, multi-brand stores in the sports, outdoor, and fashion categories, kidswear, online stores, equipment centers, and sports federations, clubs, and teams. Visitors have the opportunity to order multiple brands and product categories at once, as well as small batches of private-label products, and learn about the latest technologies in sportswear production.
Website: www.sportcasualmoscow.ru
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