Demand in the online clothing and footwear market grew by 20%
15.05.2015 4727

Demand in the online clothing and footwear market grew by 20%

In the 1st quarter of 2015, demand in the clothing and footwear market grew by 20% compared to the 4th quarter of 2014. Such data were cited by the international Internet-commerce center Allbiz, helping businessmen find customers, and customers the best product offers. With an increase in the number of orders, the popularity of the online market fell by 35% compared to the 4th quarter of 2014. This indicates that one customer sends more requests to companies registered on the resource. Or customers who previously just came to view products and ask the price, thereby increasing indicators of interest in the market, but did not generate demand, began to leave orders, which means to be more active online.

Demand for domestic trade is about 78%, the rest falls on the trading partners of the Russian Federation - Ukraine and Kazakhstan. Russian companies are interested in customers from Bulgaria, Belarus and Turkey.

The largest number of requests in the 1st quarter were sent to companies from Moscow (27%), St. Petersburg brands accounted for 12% of the demand, and companies from the Moscow region received 5,6% of the requests. In addition, products from the Rostov Region (4,9%), Ivanovo (3,5%) and the Novosibirsk Region (3,3%) were in demand.

Most of all, Moscow companies were asked for women's and men's shoes, uniforms and women's clothing. The same categories were popular in St. Petersburg, and teenagers and children's clothing and footwear were bought from companies from the Rostov region. In the 1st quarter, men's clothing was popular among companies from the Ivanovo region. In general, as analysts at Allbiz note, the clothing and footwear market shows good growth dynamics online. Especially with regard to the number of orders, namely, they reflect the real demand. From the point of view of regional distribution of companies, the leaders are Moscow, the Moscow region and St. Petersburg. Companies from Rostov, Ivanovo, Novosibirsk, Sverdlovsk, Chelyabinsk regions, Krasnodar Territory and Nizhny Novgorod region are also quite active online. But taken together they generate fewer queries than Moscow alone - 22% versus 27% for metropolitan companies. A similar picture of character for many markets - even having production outside of Moscow, entrepreneurs register the company as a capital company.

Let us remind you that Allbiz is an international e-commerce center operating in 26 languages. The resource provides information on 20 million goods and services from 1,3 million companies from 90 countries. The geography of visitors covers the whole world. The number of orders exceeds 10 thousand per day. The company's offices are located in 13 countries: Ukraine, Russia, Kazakhstan, Moldova, Uzbekistan, Azerbaijan, Georgia, Poland, Romania, Greece, Egypt, India, China.

In the 1st quarter of 2015, demand in the clothing and footwear market increased by 20% compared to the 4th quarter of 2015.

Latest News

BeInOpen Forum will give an opportunity to declare about themselves 10 young brands from the world of fashion

The New Fashion Industry Forum BeInOpen will be held digitally on June 4 and announce the return of the Open Stage format, in which 10 young fashion brands will have a chance to present their project on ...
23.04.2021 83

Lamoda launched a section of exclusive items and collections for its XNUMXth anniversary

The Russian online platform for selling fashion goods celebrates its tenth anniversary. By this date, a special section of exclusive goods from world brands has been launched, which were specially created for the celebration of the decade ...
23.04.2021 101

Detsky Mir expands its presence in the Urals

New stores of the Detsky Mir chain have opened in Chelyabinsk and Yekaterinburg. The tenth in a row in Chelyabinsk and the ninth in Yekaterinburg. Both new stores occupy 1000 sq. M. ...
22.04.2021 148

Turkish Eksposhoes will be held in June

The Turkish exhibition of shoes and leather accessories Eksposhoes will again be held in Antalya from 2 to 4 June 2021 and is glad to host buyers from ...
21.04.2021 159

Tod's Group has appointed Chiara Ferragni to the Board of Directors

The appointment of Chiara Ferragni, an Italian model and influential fashion blogger, to the board of directors of the Italian fashion group Tod's, was an important step for the famous brand of the same name, moccasins, as well as chic Roger Vivier shoes to conquer ...
21.04.2021 171
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning