Demand for summer shoes fell due to cold July
18.07.2019 2213

Demand for summer shoes fell due to cold July

Over the past three weeks, in the central part of Russia, the demand for sandals and sandals has fallen sharply, by about a third, and the demand for rubber boots has increased, Vedomosti writes with reference to comments from fashion retailers.

The cool and rainy weather established in the central part of Russia influenced the structure of demand for shoes.

Sales of rubber boots increased almost 5 times, said Wildberries Business Development Director Vyacheslav Ivashchenko; increased consumer interest in purchasing closed shoes is also noted in the Lamoda online store.

The Moscow Central Department Store notes that customers began to buy things from the collection of the fall-winter season a month earlier than usual — sales of men's closed shoes (boots, sneakers) increased by 50%.

Over the past three weeks in the central part of Russia, the demand for sandals and sandals has decreased significantly, by about a third, and the demand for rubber boots has increased, - writes Vedomosti with reference to ...
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