I Am Studio
Demand for Russian brands on Lamoda tripled over the year
Demand for products of Russian fashion brands increased almost three times in 2022, Lamoda analysts say after studying user purchases in the Showroom section, which contains local platform brands.
The popularity of domestic brands is gaining momentum among the Russian consumer. According to Lamoda, online platforms selling fashion, beauty and lifestyle goods are especially popular with residents of the capital, Russian designer items accounted for almost half of sales in the Showroom category (48%). About 15% of sales came from residents of St. Petersburg, the same amount - from residents of the Moscow region. About 8% of sales were accounted for by platform clients from the Krasnodar Territory, 3% each from the Rostov and Sverdlovsk regions.
According to Lamoda, the TOP 5 most popular Russian clothing brands in 2022 (by the number of goods sold) included Top Top, 12storeez, Urban Tiger, Belle You and TrendyAngel. The top ten also included I Am Studio, Suara Femme, To Be Blossom, Imocean and Lichi.
“In April 2022, Lamoda launched a new Showroom section with young Russian local brands. Since the launch, the number of domestic brands has increased by 50%, and the range has grown by 200% - today it is more than 9 thousand products. We see great interest in clothing and cosmetics from Russian manufacturers, and we will continue to expand the range and replenish the catalog with trendy goods,” comments Anna Khomutova, head of the Lamoda women's clothing category management department.
Demand for products of Russian fashion brands has almost tripled in 2022, Lamoda analysts say after researching user purchases in the Showroom section, where…
The PUMA Suede House pop-up space became a highlight of Paris Fashion Week.
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Footwear retail is one of those segments that is highly dependent on seasonality. Pricing in the footwear business, in turn, depends on a multitude of factors, from production costs to the vagaries of weather and regional factors.SR's expert in product assortment and management, Emina Ponyatova, discusses the key principles of pricing footwear products, as well as the main pressure factors and challenges facing footwear retailers in 2025, and offers recommendations on how to ensure successful and profitable retail.
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MARCO TOZZI presented his Fall-Winter 2025/26 collection in Moscow.
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Three fashionable colors for accessories and shoes for the fall-winter 2025/26 season
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Euro Shoes — March 4-7, 2026 at the WTC Congress Center
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How Pareto's Law Works in a Shoe Retail Store
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Micam and Livetrend presented a selection of footwear trends for the spring-summer 2026 season
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The Battle for the Sports Shoe Market
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PETER KAISER - the best brand of 2025!
"CAPRICE Schuhproduktion GmbH has received a certificate for awarding PETER KAISER the title of "Top Brand 2025".
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How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
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Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
Fur, and not only: types of lining
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The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
